Master of Science in Global Marketing Management
APU University Malaysia
Master of Science in Global Marketing Management
APU University Malaysia
| Yearly Tuition fees | |||
|---|---|---|---|
| Year | Fee | ||
| 1st Year | MYR 38,800 | ||
| Other Fees | |||
|---|---|---|---|
| Description | Fee | ||
| Library & Personal Bond Deposit (Refundable) | MYR 1,500 | ||
| University Administrative Fees | MYR 5,800 | ||
| Visa and Insurance | MYR 2,550 | ||
Embark on a transformative journey with APU University Malaysia Master of Science in Global Marketing Management program. Explore a myriad of invaluable insights and skills, detailed below:
The Master of Science in Global Marketing Management program equips students with the knowledge and skills necessary for leadership roles in marketing on a global scale. Core courses cover essential marketing principles, consumer behavior, and strategic management, with a focus on international markets. Students also explore topics such as digital marketing, brand management, and marketing analytics. Through experiential learning opportunities, they gain practical experience in developing and executing marketing strategies for global brands. Graduates emerge prepared to navigate the complexities of global markets, drive organizational growth, and make informed marketing decisions in diverse cultural contexts.
Students who joined the Master of Science in Global Marketing Management program at APU University Malaysia will have the option to apply for the APU-DMU Dual Degree Scheme. Under this Scheme, students will be able to get 2 Degree Certificates and transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia, and 1 from De Montfort University (DMU), UK. please note this is optional and costs GBP 375 Per year. For more information about this Scheme (Click here)
• Bachelor’s degree in related fields with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree in related fields with a minimum CGPA of 2.00 and not meeting a CGPA of 2.50 can be accepted, subject to a rigorous internal assessment.
• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and with relevant working experience, subject to a rigorous internal assessment.
​​• Bachelor’s degree in non-related fields with a minimum CGPA of 2.00 as accepted by the Senate and without relevant working experience, subject to passing pre-requisite courses.
This programme comprises 10 coursework modules (including Research Methodology module) and a project. The modules are designed to provide the knowledge and skills that managers need in order to attract customers globally. It is specially designed to meet the needs and trends of the global marketplace in an international and multi-cultural setting. Students learn the importance of defining the scope of 21st century marketing, developing and executing effective marketing strategies, adapting to rapidly changing technologies; building customer satisfaction and retention, and facilitating communications successfully.
PRE-REQUISITE MODULES
|
|
|
|
MODULES |
|
|
|
Let’s connect! We assist you in choosing the best course suited to your qualifications and needs at this institution. Fill in your details below for a free consultation from us.
Your form has been submitted!
Thank you for submitting your form to us.
We will contact you as soon as possible to assist you on your university journey.
