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Bachelor of Communication (Hons) in Corporate Communication

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City University Malaysia

Bachelor of Communication (Hons) in Corporate Communication

university icon
City University Malaysia

Bachelor of Communication (Hons) in Corporate Communication

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMayMaySepSep
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 11,004
2nd YearMYR 12,705
3rd YearMYR 11,151
Other Fees
Description Fee
Graduation processing feeMYR 1,000
Resource Fee (Per Semester)MYR 500
University Administrative FeesMYR 4,500
Visa and Insurance (EMGS)MYR 3,150

Would you like to apply to
City University Malaysia ?

The Bachelor of Communication (Hons) in Corporate Communication Program at City University Malaysia offers learners a comprehensive understanding of the strategic importance of communication in modern businesses. The curriculum, which is based on research, is designed to provide the professional and academic skills necessary for managing corporate communications on a global scale. It encompasses areas such as corporate strategy, internal and external stakeholder relationship management, and the overall management of corporate communications. One of the benefits of corporate communication is that it helps to keep employees informed bout the company's direction, leading to improved morale, increased engagement, and a better understanding of the company's future prospects.

ENTRY REQUIREMENTS

Pass A-Level with a minimum of Grade D in any two (2) subjects AND a Pass in Mathematics and English at SPM Level or its equivalent.

 

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers 

Corporate Communication Executive, Media Relations Manager, Director of Communications, Event Manager, Public Relations Specialist.

 

 

 

 

YEAR 1

• Public Speaking
• Mass Media and Society
• Intercultural Communication
• Introduction to Advertising
• Introduction to Communication
• Visual Communication and Photography
• Psychology of Communication
• Meeting Skills
• Introduction to Public Relations
• Introduction to Desktop Publishing
• Elective Language: Mandarin 1
• Integrated Marketing Communication
• Corporate Communication
• Persuasive Communication

YEAR 2

• English For Academic Purposes
• Elective Language: Mandarin 2
• Public Relations Writing
• Organisational Communication
• Corporate Image and Management
• Entrepreneurship
• English For Employment
• Theories of Human Communication
• Quantitative Research Method
• Statistics for Social Science
• Consumer Behaviour
• Co-Curriculum
• New Media and Communication Technologies
• Corporate Writing
• Media Relations

YEAR 3

• Tamadun Islam & Tamadun Asia (TITAS) / B.Melayu Komunikasi 2
• Report Writing (BLES3013)
• Qualitative Research Method
• Media Management
• Communication Audit
• Corporate Reputation and Brand Management
• Hubungan Etnik / Pengajian Malaysia
• Event Management
• Communication Law and Ethics
• Risk and Crisis Management
• Corporate Issue and Case Study
• Practical Training

Credit Hours : 120

 

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