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Bachelor of Communication (Marketing Communication) (Hons)

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Help University Malaysia(Damansara)

Bachelor of Communication (Marketing Communication) (Hons)

university icon
Help University Malaysia(Damansara)

Bachelor of Communication (Marketing Communication) (Hons)

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMayMayAugAug
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 25,650 excludes 6% SST & other fees
Estimated total tuition from ~MYR 76,950 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Communication (Marketing Communication) (Hons) Program at Help University Malaysia combines business, marketing, and management perspectives with advertising. It covers promotions, brand management, product launches, and merchandising. Marketing communication specialists play a vital role in communicating information about products and services to customers through various media channels. Graduates of this program are equipped with the skills to excel in marketing communication and contribute to marketing teams effectively.

Entry Requirement

  • Matriculation/Foundation At least CGPA of 2.00

 

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Career

  • Communication
  • Corporate Communication
  • Marketing Communication
  • Social Media Manager
  • Digital Marketing Manager
  • Advertising
  • Public Relations
  • Broadcasting
  • Journalism
  • Editor
  • Director
  • Event Marketing
  • Media Buyer

Year 1

  • Mass Communication
  • Public Speaking
  • Business Communication
  • Multimedia Design
  • Writing Mass Media
  • Journalism
  • Human Communication
  • Entrepreneurship
  • English for Academic Purposes
  • Marketing Communication

MPU 1 (Compulsory)

  • Falsafah dan Isu Semasa (International Students)
  • Bahasa Melayu Komunikasi 2 (International Students)

Year 2

  • Communication Theories
  • Communication Law & Ethics
  • Intercultural Communication
  • Advertising
  • Consumer Behaviour
  • Social Research Methods

2 Electives

  • Information Technology, Mass Media & Society
  • Communication in the Workplace

MPU2/MPU3 (Choose One)

  • Bahasa Kebangsaan A*
  • A*Gen Careers in Malaysia and Beyond

Year 3

  • Dissertation
  • Media Planning
  • Advertising Copywriting
  • Social Media and Mobile Marketing
  • Advertising Campaign
  • Industrial Training


1 Elective

  • Creative Advertising Strategies

General Elective

  • Communication and Leadership Skills (Depending on subject availability)


MPU 4 (Choose One)

  • Co-Curriculum – Sports 2
  • Co-curriculum – Event Management 2
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