The BSc (Hons) Psychology with Marketing programme combines the scientific study of human mind and behaviour with the principles of marketing. Approximately 70% of the curriculum focuses on psychology, covering cognitive, social, and developmental psychology, personality, and the biological foundations of psychological processes.

The remaining 30% focuses on marketing, delivered by business experts from Edinburgh Business School. Students learn how to apply psychological principles to business and marketing contexts while developing essential professional skills in research, numerical and computer literacy, communication, and teamwork through practical, real-world learning.

A key feature of the programme is the Industrial Training undertaken at the end of the second year, providing students with first-hand workplace experience. This opportunity enables them to apply their academic knowledge in professional settings, strengthen their practical competencies, and prepare for diverse career opportunities at the intersection of psychology and marketing.