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Home > Universities > Heriot-Watt University Malaysia Campus > MA (Hons) Marketing

MA (Hons) Marketing

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Heriot-Watt University Malaysia Campus

MA (Hons) Marketing

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Heriot-Watt University Malaysia Campus

MA (Hons) Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanSepSep
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
First year from MYR 42,848 excludes 6% SST & other fees
Estimated total tuition from ~MYR 128,544 3 years programme
Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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A Bachelor of (Hons) Marketing is an undergraduate degree program that focuses on marketing principles, strategies, and techniques for promoting products and brands. Graduates can pursue careers in advertising, digital marketing, market research, public relations, and sales.

Entry Requirement

  • A-Level: DDD
  • STPM: C+C+
  • UEC: Maximum 30 points (5 subjects not less than B grade)

Note:

In addition to the entry requirements, applicants must have grade C in Mathematics at SPM/ IGCSE level or equivalent.


For other qualifications and certificates  (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers 

  • Marketing manager
  • Digital marketing specialist 
  • Market research analyst 
  • Advertising executive 
  • Brand manager
  • Public relations specialist 
  • Sales manager 
  • E-commerce specialist 
  • Market analyst 
  • Product manager 
  • Social media manager 
  • Event marketing coordinator.

Year 1

Semester 1

  • Quantitative Methods
  • Fundamentals of Marketing
  • Human Resource Management
  • Consumer Behaviour

Semester 2

  • Business Skills for the Second Machine Age
  • Management Accounting in Organisations
  • Operations and Supply Chain Management
  • Organisational Behaviour or Enterprise: Concepts and Issues

Year 2

Semester 1

  • Global Strategic Marketing
  • Digital Analytics for Marketing
  • Responsible Marketing (new for 2021)
  • Project Management or Marketing Insights

Semester 2

  • Business Research methods
  • Integrated Marketing Comms
  • Marketing Project (new for 2021)
  • Innovation Management 

Year 3

Semester 1

  • Dissertation/Project
  • Future Issues in Marketing
  • Leisure Marketing
  • Retail Marketing or International Entrepreneurship

Semester 2

  • Dissertation/Project
  • Branding
  • Digital Marketing
  • Marketing and Management of SMEs or Marketing Sustainability
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