Bachelor MA (Hons) Marketing at Heriot-Watt University

MA (Hons) Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanSepSep

English Requirement

IELTS 6.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

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A Bachelor of (Hons) Marketing is an undergraduate degree program that focuses on marketing principles, strategies, and techniques for promoting products and brands. Graduates can pursue careers in advertising, digital marketing, market research, public relations, and sales.

Future Careers

Marketing manager
Digital marketing specialist
Market research analyst
Advertising executive
Brand manager
Public relations specialist
Sales manager
E-commerce specialist
Market analyst
Product manager
Social media manager
Event marketing coordinator.

Year 1

Semester 1

Quantitative Methods
Fundamentals of Marketing
Human Resource Management
Consumer Behaviour

Semester 2

Business Skills for the Second Machine Age
Management Accounting in Organisations
Operations and Supply Chain Management
Organisational Behaviour or Enterprise: Concepts and Issues

Year 2

Semester 1

Global Strategic Marketing
Digital Analytics for Marketing
Responsible Marketing (new for 2021)
Project Management or Marketing Insights

Semester 2

Business Research methods
Integrated Marketing Comms
Marketing Project (new for 2021)
Innovation Management

Year 3

Semester 1

Dissertation/Project
Future Issues in Marketing
Leisure Marketing
Retail Marketing or International Entrepreneurship

Semester 2

Dissertation/Project
Branding
Digital Marketing
Marketing and Management of SMEs or Marketing Sustainability

MA (Hons) Marketing

MA (Hons) Marketing

MA (Hons) Marketing

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Heriot-Watt University Malaysia Campus ?