Core Courses:

• International Business Context
• Competitive Strategy Marketing
• Business Economics
• Research Philosophy and Practice
• International Marketing
• Dissertation
• Select two optional subjects

Optional subjects available:

• Financial Analysis
• Leadership
• Project Management

International Business Context

Explores the nature of a firm’s response to the challenges of internationalisation by examining the strategic basis, method and direction of international strategies. Examines both multi- and micro-nationals and utilises conventional strategic tools to study international strategies.

Competitive Strategy

Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.

Financial Analysis

Looks at how to analyse the financial performance of an organisation through the use of published financial information.

Business Economics

Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems.

Research Philosophy and Practice

Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.

Finance (pathway module)

To fully understand the role of corporate finance and the application of its techniques in the business organisation