MSc International Business Management with Marketing
Heriot-Watt University Malaysia Campus
MSc International Business Management with Marketing
Heriot-Watt University Malaysia Campus
| Yearly Tuition fees | |||
|---|---|---|---|
| Year | Fee | ||
| 1st Year | MYR 53,640 | ||
| Other Fees | |||
|---|---|---|---|
| Description | Fee | ||
| Personal Bond (Average) | MYR 1,500 | ||
| Registration Fee( Non-refundable ) | MYR 500 | ||
| Visa Application Fee | MYR 2,960 | ||
The Master of International Business Management with Marketing is a graduate program that combines international business and marketing, preparing students to excel in global business environments. The curriculum covers international market analysis, global marketing strategies, cross-cultural communication, and consumer behavior. Graduates are equipped for careers in international marketing, brand management, market research, and global business development.
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment
The MSc dissertation is undertaken between May - August.
Explores the nature of a firm’s response to the challenges of internationalisation by examining the strategic basis, method and direction of international strategies. Examines both multi- and micro-nationals and utilises conventional strategic tools to study international strategies.
Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.
Looking at the role of marketing and its application in an international business context, highlighting the crucial role of contemporary issues within marketing as part of the increasingly competitive global environment.
Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems.
Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.
This course develops deeper understanding of the marketing environment and the risk factors in a global context by examining the effects of globalisation and international structures on marketing strategies, and also exploring the growing ethical dimensions of marketing approaches.
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