Course content

Semester 1 (September – December)

• International Business Context
• Competitive Strategy
• Marketing
• Choose 1 from optional courses

Semester 2 (January – April)

• Business Economics
• Research Philosophy and Practice
• International Marketing
• Choose 1 from optional courses

Optional courses available include:

• Leadership, Financial Analysis,
• Quality Management,
• Engineering and Project Management.

The MSc dissertation is undertaken between May - August.

International Business Context

Semester 1 (mandatory)

Explores the nature of a firm’s response to the challenges of internationalisation by examining the strategic basis, method and direction of international strategies. Examines both multi- and micro-nationals and utilises conventional strategic tools to study international strategies.

Competitive Strategy

Semester 1 (mandatory)

Examines how companies compete by developing and understanding the interactions and relationships between theoretical concepts; examining the individual components of strategic management models and considering how companies may achieve and sustain competitive advantage.

Marketing

Semester 1 (mandatory)

Looking at the role of marketing and its application in an international business context, highlighting the crucial role of contemporary issues within marketing as part of the increasingly competitive global environment.

Business Economics

Semester 2 (mandatory)

Provides knowledge and understanding of the basic principles and concepts of microeconomics and macroeconomics and to be able to apply this knowledge and understanding in the analysis of a range of economic problems.

Research Philosophy and Practice

Semester 2 (mandatory)

Provides an understanding of the social science research process, as well as theory and approaches to research. Develops practical skills (i.e. quantitative and qualitative techniques) in data analysis to transform the raw data into information that guides marketing management valuations.

International Marketing

Semester 2 (mandatory)

This course develops deeper understanding of the marketing environment and the risk factors in a global context by examining the effects of globalisation and international structures on marketing strategies, and also exploring the growing ethical dimensions of marketing approaches.