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Bachelor (Hons) Event Management and Marketing

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INTI International University Malaysia(Subang)

Bachelor (Hons) Event Management and Marketing

university icon
INTI International University Malaysia(Subang)

Bachelor (Hons) Event Management and Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanAprAprAugAug
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
No data
Other Fees
Description Fee
No data

Would you like to apply to
INTI International University Malaysia ?

The Bachelor (Hons) Event Management and Marketing Program at INTI International University Malaysia prepares students for careers in event management and marketing. The curriculum focuses on developing strong planning, operational, and marketing skills. Graduates will be well-equipped for success in the dynamic event industry. This program is in collaboration with University of Hertfordshire, UK.

Future Careers

  • Event Manager, Conference Centre Manager.
  • Event Planner.
  • Marketing Manager.
  • Marketing Communications Manager.
  • Agency Account Executive & PR Executive.

Year 1

  • Creativity, Technology & Innovation
  • Introduction to Marketing Communications
  • Economics for Business
  • English for Business Studies 1
  • English for Business Studies 2
  • Media Design for Event Management
  • Marketing Data Analysis
  • Principles of Marketing
  • The Business Professional
  • The Global Event Industry

Year 2

  • Enhancing Employability in Marketing
  • Event Marketing, Sponsorship & PR
  • Event Planning & Community Engagement
  • Impacts of Events & Festivals
  • Managing People
  • Marketing for The Small Enterprise
  • Risk Management & Security for Events
  • Strategic Marketing Planning

Year 3

  • Business Tourism & Events
  • Contemporary Research Themes in Event Studies
  • E-Portfolio and Employer Relations
  • Global Marketing Ethics and Culture
  • Market and Social Research
  • Policy, Politics & Events
  • Sporting Events and Sport Tourism
  • Strategic Brand Management

MPU Subjects 

  • Communicating in Malay 2 (International Students)
  • Community Service
  • Corporate Social Responsibility
  • Design Thinking
  • Philosophy and Current Issues
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