Submitting Form...
×

Bachelor of Arts (Honours) Marketing

university icon
INTI International University Malaysia(Subang)

Bachelor of Arts (Honours) Marketing

university icon
INTI International University Malaysia(Subang)

Bachelor of Arts (Honours) Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanAprAprAugAug
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 27,113
2nd YearMYR 27,113
3rd YearMYR 27,113
Other Fees
Description Fee
Administration Fee (Yearly)MYR 4,000
General Deposit (Refundable)MYR 600
Registration FeesMYR 2,400
Visa and InsuranceMYR 3,120

Would you like to apply to
INTI International University Malaysia ?

The Bachelor of Arts (Honours) Marketing Program at INTI International University Malaysia exposes students to relevant marketing knowledge and equips them with specialized skills in advertising, business analytics, and digital marketing. The program emphasizes a balanced combination of theory and practical education to enhance students' understanding of the industry. This Program is in collaboration with University of Hertfordshire, UK.

Entry Requirements

STPM  

A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Brand Manager,Product Manager,Market Research Manager,Customer Service Manager,Sales Manager

Year 1

  • Economics for Business
  • English for Business Studies 1
  • English for Business Studies 2
  • Essentials Skills in Marketing
  • Preparing for Professional Success
  • Principles of Marketing
  • Introduction to Marketing Communications
  • Content Creation
  • Digital Landscape
  • Understanding Data

Year 2

  • Managing People
  • Enhancing Employability in Marketing
  • E-Portfolio and Employer Relations
  • Consumer Behaviour
  • Digital Marketing in Practice
  • Marketing Insights, Analysis and Planning
  • Social Media and Social Influence
  • Marketing Research
  • Innovation and Business Model Design

Year 3

  • The Future of Marketing
  • Branding and Communications Strategy
  • Digital Venture Creation
  • Global Marketing
  • Agency Practice and Management
  • Strategic Product Management

Electives**
Choose from the following

  • Digital Economy and Integrated Marketing Communications OR
  • Dissertation - Marketing

MPU Subjects

  • Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
  • Bahasa Kebangsaan A*
  • Community Service
  • Integrity and Anti-Corruption
  • Design Thinking
  • Philosophy and Current Issues

* For Malaysian students who do not have a credit in SPM BM.

Hello!
Click one of our representatives below to chat on WhatsApp or send us an email to info@your-uni.com
Some text some message..