Bachelor of Arts (Honours) Marketing at INTI International University

Bachelor of Arts (Honours) Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanAprAprAugAug

English Requirement

IELTS 6.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 29,822 excludes 6% SST & other fees

Estimated total tuition from ~MYR 89,466 3 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Arts (Honours) Marketing Program at INTI International University Malaysia exposes students to relevant marketing knowledge and equips them with specialized skills in advertising, business analytics, and digital marketing. The program emphasizes a balanced combination of theory and practical education to enhance students' understanding of the industry. This Program is in collaboration with University of Hertfordshire, UK.

Entry Requirements

STPM

A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Brand Manager,Product Manager,Market Research Manager,Customer Service Manager,Sales Manager

Year 1

Economics for Business
English for Business Studies 1
English for Business Studies 2
Essentials Skills in Marketing
Preparing for Professional Success
Principles of Marketing
Introduction to Marketing Communications
Content Creation
Digital Landscape
Understanding Data

Year 2

Managing People
Enhancing Employability in Marketing
E-Portfolio and Employer Relations
Consumer Behaviour
Digital Marketing in Practice
Marketing Insights, Analysis and Planning
Social Media and Social Influence
Marketing Research
Innovation and Business Model Design

Year 3

The Future of Marketing
Branding and Communications Strategy
Digital Venture Creation
Global Marketing
Agency Practice and Management
Strategic Product Management

Electives**
Choose from the following

Digital Economy and Integrated Marketing Communications OR
Dissertation - Marketing

MPU Subjects

Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
Bahasa Kebangsaan A*
Community Service
Integrity and Anti-Corruption
Design Thinking
Philosophy and Current Issues

* For Malaysian students who do not have a credit in SPM BM.

Bachelor of Arts (Honours) Marketing

Bachelor of Arts (Honours) Marketing