Year 1

• Academic Writing
• Communication Technology
• Communication Theory
• Introduction to Mass Communication
• Introduction to Sociology
• Mass Media & Society
• Media Ethics
• Social Psychology

Year 2

• Communication Law
• Communication Research Methods
• Cross-Cultural Communication
• Introduction to Advertising
• Introduction to Broadcasting
• Introduction to Journalism
• Organisational Communication
• Principles of Public Relations

Year 3

• Final Year Project
• Media Management
• Development Communication

Specialisation (Choose one)

Advertising

• Advertising Copywriting
• Creative Strategy Campaigns
• Integrated Marketing Communication
• Media Planning Analysis

Journalism

• Feature Writing
• News Reporting
• Publication Design & Production
• Digital Journalism

Public Relations

• Public Opinion
• Public Relations & Corporate Identity
• Public Relations Writing
• Special Event Production

Broadcasting

• Broadcasting Production
• Digital Video & Sound Technology
• TV Production Project
• Digital Post Production

General elective** courses (Choose three)

• Consumer Behaviour
• E-Commerce Theory and Applications
• Desktop Publishing & Computer Graphics Editing
• Foundations of Business
• Foundations of Marketing
• Marketing Planning
• Organisational Behaviour
• Principles of Information Technology
• Web Design and Development with Multimedia
• Global Integrated Project

Communicative foreign languages (Choose one)

• French
• German
• Japanese
• Mandarin

MPU Subjects

1. Compulsory

• Appreciation of Ethics and Civilisations (Local Students) / Communicating in Malay 2 (International Students)
• Philosophy and Current Issues
• Integrity and Anti-Corruption
• Co-curriculum
• Bahasa Kebangsaan A*

2. Electives (choose one)

• Corporate Social Responsibility
• Design Thinking
• Presentation Skills

* For Malaysian students who do not have a credit in SPM BM.
** For offering of electives, please consult the Head of Programme.