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Bachelor of Communication (Honours) in Integrated Marketing Communication

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Infrastructure University Kuala Lumpur (IUKL)

Bachelor of Communication (Honours) in Integrated Marketing Communication

university icon
Infrastructure University Kuala Lumpur (IUKL)

Bachelor of Communication (Honours) in Integrated Marketing Communication

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMarMarSepSep
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 17,000
2nd YearMYR 15,300
3rd YearMYR 19,550
Other Fees
Description Fee
Visa and Insurance (yearly)MYR 807
Deposit ( Refundable )MYR 1,500
International Student Fee MYR 8,000
Library, Ikad & Student Club (yearly)MYR 633

Would you like to apply to
Infrastructure University Kuala Lumpur (IUKL) ?

The Bachelor of Communication (Honours) in Integrated Marketing Communication Program at Infrastructure University Kuala Lumpur (IUKL) University Malaysia focuses on training students to design effective marketing campaigns, create brand awareness, and develop problem-solving skills in integrating marketing communication tools and functions. It is suitable for individuals interested in business and sales, offering practical training and a strong foundation in marketing communication tactics and strategies.

Entry Requirements  

  • STPM: Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Copy Writers
  • Advertising Executives
  • Media Planners
  • Creative Directors
  • Advertising Entrepreneurs
  • Brand Executives
  • Art Directors
  • Social Media Executives

Year 1

  •  MPU Subjects (U1)
  •  Human Communication
  •  Theories of Communication
  •  Basic Marketing
  •  Introduction to Integrated Marketing Communication
  •  Introduction to Corporate Communication
  •  Office Application Technology
  •  Mass Media and Society
  •  Public Relations Practices
  •  Introduction to Corporate Multimedia
  •  Introduction to Social Science
  •  Communication Law & Ethics
  •  Interactive Skills
  •  MPU Subject (U2)

Year 2

  •  Cross Cultural Communication
  •  Corporate Writing
  •  Publicity
  •  Basic Entrepreneurship
  •  Critical Reading Skills
  •  Free Elective I
  •  Consumer Behaviour
  •  E-Advertising
  •  Managing Advertising and Promotion
  •  Branding and Positioning
  •  Promotional Writing
  •  International Relations
  •  Research Methods
  •  Knowledge Management
  •  MPU Subjects (U3)

Year 3

  •  Crisis Communication Management
  •  IMC Campaign and Planning
  •  Creative Strategies and Production in IMC
  •  IMC Globalization
  •  Effective Negotiation
  •  Free Elective II
  •  International Marketing
  •  Internet Marketing
  •  Industrial Training
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