Bachelor of Communication (Honours) in Integrated Marketing Communication at Infrastructure University Kuala Lumpur (IUKL)

Bachelor of Communication (Honours) in Integrated Marketing Communication

Qualification

Bachelor's Degree

Duration

3 years

Intake

MarMarJunJunOctOct

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 17,283 excludes 6% SST & other fees

Estimated total tuition from ~MYR 51,849 3 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Communication (Honours) in Integrated Marketing Communication Program at Infrastructure University Kuala Lumpur (IUKL) University Malaysia focuses on training students to design effective marketing campaigns, create brand awareness, and develop problem-solving skills in integrating marketing communication tools and functions. It is suitable for individuals interested in business and sales, offering practical training and a strong foundation in marketing communication tactics and strategies.

Entry Requirements

STPM: Minimum 2 Principal Passes (C) (CGPA 2.0) and a C in SPM English

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Copy Writers
Advertising Executives
Media Planners
Creative Directors
Advertising Entrepreneurs
Brand Executives
Art Directors
Social Media Executives

Year 1

MPU Subjects (U1)
Human Communication
Theories of Communication
Basic Marketing
Introduction to Integrated Marketing Communication
Introduction to Corporate Communication
Office Application Technology
Mass Media and Society
Public Relations Practices
Introduction to Corporate Multimedia
Introduction to Social Science
Communication Law & Ethics
Interactive Skills
MPU Subject (U2)

Year 2

Cross Cultural Communication
Corporate Writing
Publicity
Basic Entrepreneurship
Critical Reading Skills
Free Elective I
Consumer Behaviour
E-Advertising
Managing Advertising and Promotion
Branding and Positioning
Promotional Writing
International Relations
Research Methods
Knowledge Management
MPU Subjects (U3)

Year 3

Crisis Communication Management
IMC Campaign and Planning
Creative Strategies and Production in IMC
IMC Globalization
Effective Negotiation
Free Elective II
International Marketing
Internet Marketing
Industrial Training

Bachelor of Communication (Honours) in Integrated Marketing Communication

Bachelor of Communication (Honours) in Integrated Marketing Communication