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Master of Business Administration (Marketing Major)

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Infrastructure University Kuala Lumpur (IUKL)

Master of Business Administration (Marketing Major)

university icon
Infrastructure University Kuala Lumpur (IUKL)

Master of Business Administration (Marketing Major)

Qualification
Master's Degree
Duration
1 years
Intake
MarMarJunJunJulJulSepSepOctOct
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 34,230
Other Fees
Description Fee
Caution (Refundable)MYR 1,500
International Student FeeMYR 12,000

Would you like to apply to
Infrastructure University Kuala Lumpur (IUKL) ?

The MBA with a Marketing Major is a graduate program that integrates business and management courses with specialized studies in marketing, preparing students for various marketing roles. Graduates gain a comprehensive understanding of marketing strategy, consumer behavior, branding, digital marketing, and market research, enabling them to pursue careers as marketing managers, brand managers, digital marketing strategists, market researchers, advertising executives, or product managers.

Entry Requirements

  • Bachelor’s degree in related fields with a minimum CGPA of 2.50 as accepted by the HEP Senate.

For other qualifications and certificates (e.g.,,Other qualifications equivalent to a Bachelor’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers 

  • Marketing Manager 
  • Brand Manager 
  • Digital Marketing Strategist
  • Market Research Analyst
  • Advertising Executive 
  • Product Manager 
  • Marketing Consultant 
  • Public Relations Manager
  • E-commerce Specialist
  • Market Analyst.

Core Subjects (18 credits)

Managerial Economics, Accounting for Managers, Statistics for Business Decision Making, Marketing Management, Strategic Management, Human Resource Management

Elective courses (6 credits, choose any 2):

Organizational Behavior, Financial Management, E-Commerce & Information Technology, Business Legal Environment & Ethics

For Non-Accounting Specialization:
Seminar in Accounting Theory, Financial Statement Analysis, Contemporary Issues in International Accounting, Forensic Accounting

For Non-Banking and Finance Specialization:
International Finance, Investment and Commercial Banking, Financial Risk Management, Investment and Portfolio Management, Islamic Financial System

For Non-Human Resource Management Specialization:
Employee Recruitment and Selection, Employee Training and Development, International Human Resource Management, Current Issues in Human Resource Management

For Non-Management Specialization:
International Business, Quality and Change Management, Managing Creativity and Innovation, Entrepreneurship

For Non-Marketing Specialization:
Electronic Marketing, Global Marketing, Strategic Marketing, Strategic Brand Management, Applied Marketing Research

For Non-Project Management Specialization:
Value Engineering, Tendering and Procurement Management, Risk Management, Construction Safety and Health

Specialisation Courses (12 credits, choose 4):

Accounting Specialization: Seminar in Accounting Theory, Financial Statement Analysis, Contemporary Issues in International Accounting, Forensic Accounting

Banking and Finance Specialization: International Finance, Investment and Commercial Banking, Financial Risk Management, Investment and Portfolio Management, Islamic Financial System

Human Resource Management Specialization: Employee Recruitment and Selection, Employee Training and Development, International Human Resource Management, Current Issues in Human Resource Management

Management Specialization: International Business, Quality and Change Management, Managing Creativity and Innovation, Entrepreneurship

Marketing Specialization: Electronic Marketing, Global Marketing, Strategic Marketing, Strategic Brand Management, Applied Marketing Research

Project Management Specialization: Value Engineering, Tendering and Procurement Management, Risk Management, Construction Safety and Health

Project Paper (6 credits)

Project Paper 1 & Project Paper 2

Programme Learning Outcome

PLO1: Demonstrate originality and independence in undertaking critical evaluation of information, concepts, theories, methods, and practices in the various functional areas of business (Knowledge)

PLO2: Apply practical skills, tools, methods, and research or investigation techniques which are informed by knowledge at its forefront within business environments (Practical Skill)

PLO3: Integrate social skills, sense of responsibility, and ethical considerations in providing solutions to complex issues within business environments (Social Skill and Responsibility)

PLO4: Exhibit ethical and professional conduct in undertaking tasks and functioning within business environments (Value, Attitude and Professionalism)

PLO5: Demonstrate effective team and communication skills in collaborating with people of diverse backgrounds in social and work environments (Communication, Leadership & Team Skill)

PLO6: Evaluate complex issues and provide solutions based on reliable methods and data within business environments (Problem Solving & Scientific Skill)

PLO7: Demonstrate the skills and principles of lifelong learning in academic and career development within business environments (Information Management & Lifelong Learning)

PLO8: Demonstrate managerial and entrepreneurship skills to assist and recognize the value of customers and prospects (Managerial and Entrepreneurial Skill)

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