The Bachelor of Business Administration (Hons) in Digital Business program at the International University of Malaya-Wales (IUMW) recognizes the transformative power of digital technologies in revolutionizing the delivery of products and services and inspiring new business opportunities. By integrating the principles of digital business with general management, this degree equips students with the knowledge and skills necessary to navigate businesses through the ever-evolving digital landscape. Students will develop a deep understanding of how digital technologies can drive innovation, enhance connectivity, foster collaboration, and revolutionize business practices. Through this program, graduates will be prepared to lead organizations through the process of digital evolution, leveraging the potential of digital technologies to create sustainable growth and competitive advantage.