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Bachelor of Professional Communication (Honours)

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International University of Malaya-Wales (IUMW)

Bachelor of Professional Communication (Honours)

university icon
International University of Malaya-Wales (IUMW)

Bachelor of Professional Communication (Honours)

Qualification
Bachelor's Degree
Duration
3 years
Intake
FebFebJulJulSepSep
English Requirement
Not Required
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
No data
Other Fees
Description Fee
No data

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International University of Malaya-Wales (IUMW) ?

The Professional Communication program at IUMW is specifically designed to equip students with the necessary skills and knowledge for a successful career in various fields, including journalism, advertising, public relations, and broadcasting. With a focus on effective communication, this program opens doors to opportunities in almost any industry, allowing students to pursue their passions. The program follows a branded syllabus, offering modules in collaboration with renowned local and global brands, ensuring that the curriculum aligns with the current industry requirements. Students engage in industrial-driven assignments that enhance their portfolios and prepare them for the dynamic and multifaceted demands of the workplace. By combining theoretical knowledge with practical experiences, the Professional Communication program at IUMW prepares students to thrive in the ever-evolving communication landscape and embark on rewarding careers in their chosen fields.

YEAR 1

  •  Introduction to Mass Communication
  •  Introduction to Intercultural Communication
  •  Public Speaking and Presentation Skills#
  •  Writing for the Media
  •  Communication and Audience
  •  Media in Malaysia
  •  Integrity and Anti-Corruption
  •  Professional Communication
  •  Falsafah dan Isu Semasa
  •  Publication Design 1
  •  Communicative Malay 2
  •  Penghayatan Etika dan Peradaban (Malaysian Students)
  •  Bahasa Kebangsaan A***
  •  Appreciation of Ethics and Civilisation
  •  Ways of Thinking**
  •  Ways of Perceiving**

YEAR 2

  •  Communication Startup
  •  Persuasive Writing
  •  Media and Communication Research Methods
  •  Integrated Marketing Communication
  •  Media Production
  •  Social Media
  •  Communication Theories
  •  Publication Design 2
  •  Crisis Communication
  •  Corporate Writing*
  •  Visual Communication*
  •  New Media Technology*#
  •  Human Resource Management*
  •  Marketing Management*
  •  Communicative Malay 2 (International Students)\
  •  Research in Context**
  •  Research in Practice**
    *Choose any ONE (1) elective

YEAR 3

  •  Communication Research Project 1
  •  Scriptwriting and Storyboarding
  •  Corporate Communication
  •  Professional Portfolio Development
  •  Communication Research Project 2
  •  Communication Campaign
  •  Ethical and Legal Issues in Communication
  •  Audio and Video Production
  •  Organisational Communication
  •  Event Management*
  •  Language and Literacy Text*#
  •  Brand Management*
  •  Digital Marketing*
  •  Industrial Training
  •  Professional Promotion**
    *Choose any ONE (1) elective
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