Bachelor of Business Administration (Hons.) Digital Business Management
Multimedia University Malaysia (MMU)(Melaka Campus)
Bachelor of Business Administration (Hons.) Digital Business Management
Multimedia University Malaysia (MMU)(Melaka Campus)
| Yearly Tuition fees | |||
|---|---|---|---|
| Year | Fee | ||
| 1st Year | MYR 22,417 | ||
| 2nd Year | MYR 22,417 | ||
| 3rd Year | MYR 22,417 | ||
| Other Fees | |||
|---|---|---|---|
| Description | Fee | ||
| Admission Fee | MYR 750 | ||
| Deposit (Refundable) | MYR 1,500 | ||
| Trimester Fee (Yearly) | MYR 400 | ||
| Visa and Insurance | MYR 2,850 | ||
The Bachelor of Business Administration (Hons.) in Digital Business Management at Multimedia University Malaysia prepares students for the AI-driven workforce. The program focuses on IT, business, marketing, and management skills for digital business transformation. Students gain business analytics and web/mobile technology knowledge. SAP and Microsoft certifications are offered. Practical experiences, industry guidance, and industrial attachments enhance skills. Graduates excel in strategic decision-making, digital process redesign, and driving digital transformation in organizations.
Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution.
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Digital Communication Specialist, Digital Marketing Specialist, Digital Sales Manager, Digital Business Consultant, Project Manager, System Developer, Technology Manager, Chief Information Officer, Business Intelligence Analyst, Knowledge Analyst, Digital System Developer, Enterprise Portal Developer, Data Analyst, Web Developer, Mobile Developer, Digital Content Creator, Social Media Analyst.
• English for Business Communication
• Understanding Management
• Introductory Microeconomics
• Fundamentals of Marketing
• Financial Accounting for Managers
• Quantitative Analysis Models for Business
• Human Capital and Organisational Behaviour
• Finance Management
• Data Analytics and Business Intelligence
• International Business
• Entrepreneurship and Ethical Practices
• Business Risk Management
• Innovation Management
• Digital Business
• Quality and Operations Management
• Global Finance
• Understanding Consumer
• Business Application Development
• Data Mining and Decision Support Systems
• Introduction to Financial Technologies
• Cybersecurity
• Introductory Macroeconomics
• Business Risk Management
• Business Research Methods
• Product and Service Marketing OR Promotional Marketing
• International Trade and Policy OR International Economics
• Supply Chain Management
• Social Media and Digital Marketing
• Business Information Systems
• Management of Strategy
• Strategic Management Information Systems
• Project Management
• Digital Business Management Research Project
• Advanced Data Analytics for Businesses
• Web and Mobile Applications Development
• Industrial Training
Mata Pelajaran Umum (MPU) Subjects
• Character Building
• Sustainable Society
• Philosophy and Current Issues
• Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
• Bahasa Kebangsaan A
• Integrity and Leadership
• Co-curriculum
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