Bachelor of Business Administration (Hons.) Marketing Management
Multimedia University Malaysia (MMU)(Melaka Campus)
Bachelor of Business Administration (Hons.) Marketing Management
Multimedia University Malaysia (MMU)(Melaka Campus)
| Yearly Tuition fees | |||
|---|---|---|---|
| Year | Fee | ||
| 1st Year | MYR 22,417 | ||
| 2nd Year | MYR 22,417 | ||
| 3rd Year | MYR 22,417 | ||
| Other Fees | |||
|---|---|---|---|
| Description | Fee | ||
| Admission Fee | MYR 750 | ||
| Deposit (Refundable) | MYR 1,500 | ||
| Trimester Fee (Yearly) | MYR 400 | ||
| Visa and Insurance | MYR 2,850 | ||
The Bachelor of Business Administration (Hons.) in Marketing Management at Multimedia University Malaysia is a three-year program that focuses on marketing management and communication. The curriculum emphasizes international marketing, strategic thinking, public speaking, and analytical thinking. Graduates are prepared for roles such as marketing executives, brand managers, market researchers, advertising professionals, and digital marketing specialists.
Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution.
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.
Financial Accounting for Managers
Information Systems Concepts
Mathematics for Managers
Fundamental of Marketing
English for Business Studies
Fundamental of Finance
Introductory Macroeconomics
Understanding Management
Statistics for Managers
Fundamental of Business And Entrepreneurship
Managing Organisational Behaviour
Business Marketing
Management Accounting for Managers
Introductory Microeconomics
English for Business Communication
Managing Human Resource
Understanding Consumer
Psychology
Business and Commercial laws
Business Information Systems
Quality and Operations Management
Market Planning and Management
Industrial Training
Business Ethics
Marketing Research Methods
Promotional Marketing
Marketing in Service Industries
Retailing
Management of Strategy
Marketing Management Research Project
Strategic Marketing
Malaysian Economy
Electronic Business
Business-to-business Marketing
TWO (2) subjects should be taken from the following:
Brand Management
International Marketing
Selling and Sales Management
Supply Chain Management
Social Media and Digital Marketing
Enterprise Systems Planning and Management
Year 1
U2 – Bahasa Kebangsaan A or Foreign Language
U1 – Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians / Islamic Institutions
Year 2
U1 – TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
U3 – Introduction to Multicultural Studies in Malaysia / Stress and wellbeing among Malaysians/Islamic Institutions in Malaysia
Year 3
U4 – Co-curriculum
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