Bachelor of Business Administration (Hons.) Marketing Management
Multimedia University Malaysia (MMU)(Melaka Campus)
Bachelor of Business Administration (Hons.) Marketing Management
Multimedia University Malaysia (MMU)(Melaka Campus)
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The Bachelor of Business Administration (Hons.) in Marketing Management at Multimedia University Malaysia is a three-year program that focuses on marketing management and communication. The curriculum emphasizes international marketing, strategic thinking, public speaking, and analytical thinking. Graduates are prepared for roles such as marketing executives, brand managers, market researchers, advertising professionals, and digital marketing specialists.
Pass Foundation/ Matriculation studies with at least CGPA of 2.00 from a recognised institution.
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Marketing executives, industrial marketers, product development managers, business and marketing strategists, service quality experts, and customer relationship managers.
English for Business Communication
Understanding Management
Financial Accounting for Managers
Quantitative Analysis Models for Business
Entrepreneurship and Ethical Practices
Financial Management
Introductory Microeconomics
Fundamentals of Marketing
Human Capital and Organisational Behaviour
Digital Business
Cyber Security
Introductory Macroeconomics
Quality and Operations Management
Data Analytics for Businesses
Supply Chain Management
Business Application Development
Selling and Sales Management
Business Risk Management
Innovation Management
Introduction to Financial Technologies
Management of Strategy
International Business OR International Economics
Marketing Research Methods
Promotional Marketing
Understanding Consumer
Retailing
Business Information Systems
Strategic Management Information Systems OR Business Intelligence
Project Management
Marketing Management Research Project
International Marketing
Strategic Marketing
International Trade and Policy
Social Media and Digital Marketing
Product and Service Marketing
Industrial Training
TWO (2) subjects should be taken from the following:
Brand Management
International Marketing
Selling and Sales Management
Supply Chain Management
Social Media and Digital Marketing
Enterprise Systems Planning and Management
Character Building
Sustainable Society
Philosophy and Current Issues
Appreciation of Ethics and Civilizations / Bahasa Melayu Komunikasi 2 (International)
Bahasa Kebangsaan A
Integrity and Leadership
Co-curriculum
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