Bachelor of Communication (Strategic Communication) (Hons)
Multimedia University Malaysia (MMU)(Cyberjaya Campus)
Bachelor of Communication (Strategic Communication) (Hons)
Multimedia University Malaysia (MMU)(Cyberjaya Campus)
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The Bachelor of Communication (Hons.) in Strategic Communication program focuses on developing creativity, innovation, analytical skills, and practical knowledge in strategic communication. Graduates are prepared for careers as strategic communication specialists, public relations managers, marketing communication managers, social media strategists, or brand consultants in various sectors.
Pass Matriculation / Foundation or its equivalent, with a minimum CGPA of 2.00 including a minimum of Grade C in English at SPM/O-Level or its equivalent.
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Corporate Communication Professional, Journalist, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.
• Fundamentals of Strategic Communication
• Communication Theories
• Media Culture
• Fundamentals of English
• Stakeholders Management
• Media Law
• English for Academic Purposes
• Intercultural Communication
• Public Relations Strategies
• Marketing Communication Strategies
• Workplace Communicatio
• Corporate Communication
• Social Media Strategies
• Media Publishing and Corporate Design
• Strategic Thinking and Planning
• Integrated Promotional Communication
• Semiotic Studies
• Multimedia Applications for Communication
• Corporate Strategy
• Design Thinking for Strategic Communication
• Crisis Communication Strategy
• Event Planning and Management
• Corporate Reputation Management
• Corporate Advertising
• Corporate Writing
• Negotiation in Professional Contexts
• Capstone Project
• Internship
Creative Writing
Consumer Trends
Creativity and Innovation
Becoming A Leader
Corporate Training
Professional Image and Etiquette
Office Application for Professionals
Spanish Language 1
Korean Language
French Language 1
Chinese Level 1
Japanese Language 1
German Language 1
Spanish Language 2
Korean Language 2
French Language 2
Chinese Level 2
Japanese Language 2
German Language 2
Spanish Language 3
Korean Language 3
French Language 3
Chinese Level 3
Japanese Language 3
U1
• Hubungan Etnik
• Tamadun Islam dan Tamadun Asia
• Pengajian Malaysia 3 (International Students)
• Bahasa Malaysia Komunikasi 2 (International Students)
U2
• Bahasa Kebangsaan A
• Entrepreneurship and Lean Start-up
U3
• Stress & Well-Being among Malaysians
U4
• Personal Social Responsibility
For more information please contact our educational consultants or submit your application for Admission assessment.
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