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Bachelor of Communication (Strategic Communication) (Hons)

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Multimedia University Malaysia (MMU)(Cyberjaya Campus)

Bachelor of Communication (Strategic Communication) (Hons)

university icon
Multimedia University Malaysia (MMU)(Cyberjaya Campus)

Bachelor of Communication (Strategic Communication) (Hons)

Qualification
Bachelor's Degree
Duration
3 years
Intake
JulJulOctOct
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 21,583
2nd YearMYR 21,583
3rd YearMYR 21,583
Other Fees
Description Fee
Admission FeeMYR 750
Deposit (Refundable)MYR 1,500
Trimester Fee (Yearly)MYR 400
Visa and InsuranceMYR 2,850

Would you like to apply to
Multimedia University Malaysia (MMU) ?

The Bachelor of Communication (Hons.) in Strategic Communication program focuses on developing creativity, innovation, analytical skills, and practical knowledge in strategic communication. Graduates are prepared for careers as strategic communication specialists, public relations managers, marketing communication managers, social media strategists, or brand consultants in various sectors.

Entry Requirements

Pass Matriculation / Foundation or its equivalent, with a minimum CGPA of 2.00 including a minimum of Grade C in English at SPM/O-Level or its equivalent.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities

Corporate Communication Professional, Journalist, Advertising and Sales Promotion Executive, Strategic Communication Programme Personnel, Corporate Communication Officer, Public Information Officer, Media Broadcaster, Communication Adviser, Public Relations Personnel, Publicity Consultant.

Core

Year 1

• Fundamentals of Strategic Communication
• Communication Theories
• Media Culture
• Fundamentals of English
• Stakeholders Management
• Media Law
• English for Academic Purposes
• Intercultural Communication
• Public Relations Strategies
• Marketing Communication Strategies
• Workplace Communicatio

Year 2


• Corporate Communication
• Social Media Strategies
• Media Publishing and Corporate Design
• Strategic Thinking and Planning
• Integrated Promotional Communication
• Semiotic Studies
• Multimedia Applications for Communication

Year 3

• Corporate Strategy
• Design Thinking for Strategic Communication
• Crisis Communication Strategy
• Event Planning and Management
• Corporate Reputation Management
• Corporate Advertising
• Corporate Writing
• Negotiation in Professional Contexts
• Capstone Project
• Internship

Elective Modules

Creative Writing
Consumer Trends
Creativity and Innovation
Becoming A Leader
Corporate Training
Professional Image and Etiquette
Office Application for Professionals
Spanish Language 1
Korean Language
French Language 1
Chinese Level 1
Japanese Language 1
German Language 1
Spanish Language 2
Korean Language 2
French Language 2
Chinese Level 2
Japanese Language 2
German Language 2
Spanish Language 3
Korean Language 3
French Language 3
Chinese Level 3
Japanese Language 3

MPU Courses

U1
• Hubungan Etnik
• Tamadun Islam dan Tamadun Asia
• Pengajian Malaysia 3 (International Students)
• Bahasa Malaysia Komunikasi 2 (International Students)

U2
• Bahasa Kebangsaan A
• Entrepreneurship and Lean Start-up

U3
• Stress & Well-Being among Malaysians

U4
• Personal Social Responsibility

For more information please contact our educational consultants or submit your application for Admission assessment.

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