Bachelor of Marketing (Hons.)
Multimedia University Malaysia (MMU)(Cyberjaya Campus)
Bachelor of Marketing (Hons.)
Multimedia University Malaysia (MMU)(Cyberjaya Campus)
| Yearly Tuition fees | |||
|---|---|---|---|
| Year | Fee | ||
| 1st Year | MYR 22,417 | ||
| 2nd Year | MYR 22,417 | ||
| 3rd Year | MYR 22,417 | ||
| Other Fees | |||
|---|---|---|---|
| Description | Fee | ||
| Admission Fee | MYR 750 | ||
| Deposit (Refundable) | MYR 1,500 | ||
| Trimester Fee (Yearly) | MYR 400 | ||
| Visa and Insurance | MYR 2,850 | ||
The Bachelor of Marketing (Hons.) at Multimedia University Malaysia prepares students to become successful marketers. The program covers both traditional and digital marketing subjects, equipping graduates with the skills to create effective strategies. Career opportunities include Marketing Manager, Branding Expert, and Social Media Executive.
Pass Foundation/ Matriculation studies with at least a CGPA of 2.00 from a recognized institution.
For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations.
Accounting for Decision Making
English for Business Communication
Principles of Finance
Managerial Mathematics
Fundamental of Marketing
Digital Transformation Technologies
Managerial Statistics
English for Business Studies
Critical Thinking and Application in Management
Fundamentals of Economics
Management
Elective
Character Building
Fundamentals of Digital Competence with Basic
Programming
Character Development
U3
Business Law
Organizational Behaviour
Mobile App Design & Development
Strategic Marketing
Media Publishing & Corporate Design
Consumer Behaviour
Integrated Marketing Communications
Human Resource Management
Business Analytics
Web Design
Marketing Research
Digital Marketing
Brand Management
Elective
U1
U2
Global Marketing
Sales & Professional Business Marketing
Innovative Product Marketing
Capstone Project
Social Media Marketing
Industrial Training
Elective
Elective
U1
U4
The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:
Entrepreneurship
Relationship Marketing
Retail Marketing
Event Marketing
Leadership
Services Marketing
Psychology
*Open electives (subjects from other faculties) are also offered for students to consider*
Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming
U1, U2, U3, U4 (Refer program structure)
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