Bachelor of Marketing (Hons.) at MMU University Malaysia

Bachelor of Marketing (Hons.)

Qualification

Bachelor's Degree

Duration

3 years

Intake

MarMarJulJulOctOct

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 24,667 excludes 6% SST & other fees

Estimated total tuition from ~MYR 74,001 3 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Marketing (Hons.) at Multimedia University Malaysia prepares students to become successful marketers. The program covers both traditional and digital marketing subjects, equipping graduates with the skills to create effective strategies. Career opportunities include Marketing Manager, Branding Expert, and Social Media Executive.

Entry Requirements

Pass Foundation/ Matriculation studies with at least a CGPA of 2.00 from a recognized institution.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Career opportunities

Executives and Managers for Marketing, Promotions, Sales, Business Development, Education and Outreach-Centric Organisations.

Core

Year 1

Accounting for Decision Making
English for Business Communication
Principles of Finance
Managerial Mathematics
Fundamental of Marketing
Digital Transformation Technologies
Managerial Statistics
English for Business Studies
Critical Thinking and Application in Management
Fundamentals of Economics
Management
Elective
Character Building
Fundamentals of Digital Competence with Basic
Programming
Character Development
U3

Year 2

Business Law
Organizational Behaviour
Mobile App Design & Development
Strategic Marketing
Media Publishing & Corporate Design
Consumer Behaviour
Integrated Marketing Communications
Human Resource Management
Business Analytics
Web Design
Marketing Research
Digital Marketing
Brand Management
Elective
U1
U2

Year 3

Global Marketing
Sales & Professional Business Marketing
Innovative Product Marketing
Capstone Project
Social Media Marketing
Industrial Training
Elective
Elective
U1
U4

Elective Modules

The 4 elective courses (total 12 credit hours) are to be chosen from any courses offered by FOM or other faculties except courses offered to Bachelor of Accounting (Hons). The following list are recommended:
Entrepreneurship
Relationship Marketing
Retail Marketing
Event Marketing
Leadership
Services Marketing
Psychology
*Open electives (subjects from other faculties) are also offered for students to consider*

University Subjects

Character Building
Sustainable Society
Fundamentals of Digital Competence with Basic Programming
U1, U2, U3, U4 (Refer program structure)

Bachelor of Marketing (Hons.)

Bachelor of Marketing (Hons.)