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The Master of Digital Business is a postgraduate program that equips students with the skills and knowledge to navigate the digital landscape and leverage technology for business success. It covers topics such as digital marketing, e-commerce, data analytics, and strategic management. The program combines theory, case studies, and hands-on projects to develop practical skills. Graduates can pursue careers as digital strategists, marketers, analysts, or consultants in various industries. The program prepares students for the challenges and opportunities presented by digital disruption.
The Master of Digital Business comprises 72 credit points structured into three parts:
Part A. Fundamental studies (24 credit points)
These studies will introduce you to the broad macro issues related to digital business and the fields of study where digital business matters the most.
Part B. Mastery knowledge (24 credit points)
These studies will focus on the application of digital business. You will expand your horizon on how technology can be applied in a variety of businesses and in resolving business challenges.
Part C. Application studies (24 credit points)
These studies will enable you to strengthen your skills in implementing digital transformation within an organisation. The units combined will help you develop confidence in planning and executing digital change. You will develop your capacity as a critical and creative professional being able to apply digital solutions in improving business performance.