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Bachelor of Business Administration (Honours) in Digital Marketing

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NILAI University

Bachelor of Business Administration (Honours) in Digital Marketing

university icon
NILAI University

Bachelor of Business Administration (Honours) in Digital Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJunJunSepSep
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 20,000
2nd YearMYR 20,000
3rd YearMYR 20,000
Other Fees
Description Fee
Application FeeMYR 700
Caution Fee (Refundable)MYR 1,500
International Student Admission FeeMYR 6,500
Registration FeeMYR 500
Resource Fee (Yearly)MYR 3,300
Visa and InsuranceMYR 2,150

Would you like to apply to
NILAI University ?

Nilai University's Bachelor of Business Administration (Honours) in Digital Marketing programme offers students specialized training in digital marketing strategies and processes. Students study digital advertising, social media marketing, search engine optimization, content marketing, and analytics through a blend of academic training and hands-on projects. Graduates are equipped to work as content producers, social media managers, digital marketing professionals, or to launch their own businesses in the industry.

Entry Requirements

STPM

Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level

 

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Career

The programme is specially tailored for undergraduate’s degree level to fulfil the industry’s need for highly knowledgeable and skilled professionals in related fields

  • Careers :

Digital Marketing Manager , Brand Manager , Social Media Manager , Online Content Developer , Search Engine , Optimisation Specialist , Web Designer.

Programme Module

Core (Common)

  • Business Ethics and Social Responsibilities
  • Introduction to Finance
  • Introduction to Financial Accounting
  • Introduction to Management Accounting
  • Quantitative Methods for Business
  • Essentials of Information Skills
  • Principles of Marketing
  • Foundation of Business
  • Business Communications
  • Business Process Management 
  • Law for Business
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Principles of Management
  • Marketing Management 
  • Perspective of Marketing Communications 
  • Strategic Marketing 
  • Human Resource Management
  • Management Information System

Core (Discipline)

  • Personal Finance
  • Financial Technology
  • Organisational Behaviour
  • Marketing Management
  • Entrepreneurship
  • Digital Marketing 
  • E-Commerce
  • International Business
  • Business Analytics
  • Logistics and Supply Chain Management
  • Global Talent Management
  • Business Research Methods

Specilisation

  • Consumer Behaviour
  • Ethics in Digital Marketing
  • Marketing Research
  • Global Marketing
  • Advertising Marketing
  • Social Media Marketing
  • Affiliate Marketing
  • Mobile & Email Marketing
  • Search Engine Optimization and Minimization
  • Web Analytics

Compulsory

  • Philosophy & Current Issues 
  • Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
  • Integrity and Anti-corruption 
  • Co-curriculum

Industrial Training

  • Internship
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