Bachelor of Business Administration (Hons) in Digital Marketing at Nilai University

Bachelor of Business Administration (Hons) in Digital Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanJunJunSepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 23,320 excludes 6% SST & other fees

Estimated total tuition from ~MYR 69,960 3 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

See your real cost — with discounts

Free, no obligation. We'll send your exact breakdown for Bachelor of Business Administration (Hons) in Digital Marketing on WhatsApp.

Exact year-by-year tuition breakdown

Your scholarship & YourUni discount eligibility

All other fees (visa/EMGS, resource, international)

Instalment & payment-plan options

No spam. We only use your details to send your fee breakdown and help you apply.

You're all set, John

Our team is preparing your full fee breakdown for Bachelor of Business Administration (Hons) in Digital Marketing plus any scholarships you qualify for. Tap below to open the chat and get it on WhatsApp now.

We usually reply within minutes during working hours.

Nilai University's Bachelor of Business Administration (Honours) in Digital Marketing programme offers students specialized training in digital marketing strategies and processes. Students study digital advertising, social media marketing, search engine optimization, content marketing, and analytics through a blend of academic training and hands-on projects. Graduates are equipped to work as content producers, social media managers, digital marketing professionals, or to launch their own businesses in the industry.

Entry Requirements

STPM

Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Career

The programme is specially tailored for undergraduate’s degree level to fulfil the industry’s need for highly knowledgeable and skilled professionals in related fields

Careers :

Digital Marketing Manager , Brand Manager , Social Media Manager , Online Content Developer , Search Engine , Optimisation Specialist , Web Designer.

Programme Module

Core (Common)

Business Ethics and Social Responsibilities
Introduction to Finance
Introduction to Financial Accounting
Introduction to Management Accounting
Quantitative Methods for Business
Essentials of Information Skills
Principles of Marketing
Foundation of Business
Business Communications
Business Process Management
Law for Business
Principles of Microeconomics
Principles of Macroeconomics
Principles of Management
Marketing Management
Perspective of Marketing Communications
Strategic Marketing
Human Resource Management
Management Information System

Core (Discipline)

Personal Finance
Financial Technology
Organisational Behaviour
Marketing Management
Entrepreneurship
Digital Marketing
E-Commerce
International Business
Business Analytics
Logistics and Supply Chain Management
Global Talent Management
Business Research Methods

Specilisation

Consumer Behaviour
Ethics in Digital Marketing
Marketing Research
Global Marketing
Advertising Marketing
Social Media Marketing
Affiliate Marketing
Mobile & Email Marketing
Search Engine Optimization and Minimization
Web Analytics

Compulsory

Philosophy & Current Issues
Penghayatan Etika & Peradaban (Malaysians)/Bahasa Melayu Komunikasi 2 (International Students)
Integrity and Anti-corruption
Co-curriculum

Industrial Training

Internship

Bachelor of Business Administration (Hons) in Digital Marketing

Bachelor of Business Administration (Hons) in Digital Marketing