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Bachelor of Business Administration (Hons) in Marketing

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NILAI University

Bachelor of Business Administration (Hons) in Marketing

university icon
NILAI University

Bachelor of Business Administration (Hons) in Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMayMayJulJulOctOct
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 20,000
2nd YearMYR 20,000
3rd YearMYR 20,000
Other Fees
Description Fee
Application FeeMYR 700
Caution Fee (Refundable)MYR 1,500
International Student Admission FeeMYR 6,500
Registration FeeMYR 500
Resource Fee (Yearly)MYR 1,100
Visa and InsuranceMYR 2,169

Would you like to apply to
NILAI University ?

Nilai University's Bachelor of Business Administration (Hons) in Marketing program trains students in marketing principles and tactics. Students gain knowledge of consumer behavior, branding, digital marketing, advertising, and market research via a blend of academic study and hands-on projects. Graduates are equipped to undertake entrepreneurial endeavors in marketing-related industries or professions as marketing executives, brand managers, or market researchers after completing their studies.

Programme Module

Common Core

  • Business Communication
  • Business Ethics and Social Responsibility
  • Essentials of Information Skills
  • Foundation of Business
  • Human Resource Management
  • Introduction to Finance
  • Introduction to Financial Accounting
  • Introduction to Management Accounting
  • Law for Business
  • Principles of Management
  • Principles of Marketing
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Quantitative Methods for Business

Discipline Core

  • Business Analytics
  • Business Research Methods
  • E-Commerce
  • Entrepreneurship
  • Financial Technology
  • Global Talent Management
  • Industrial Relations
  • Human Resource Development
  • International Business
  • Logistics and Supply Chain Management
  • Organisational Behaviour
  • Personal Finance
  • Strategic Management

Specialization

  • Business Project Plan
  • Consumer Behaviour
  • Digital Marketing
  • Global Marketing
  • Marketing Management
  • Marketing Research
  • Perspective of Marketing Communication
  • Retailing
  • Sales Management
  • Strategic Marketing

Industrial Training

  • Internship

Compulsory Courses

  • Graduate Preparatory Course
  • Bahasa Melayu Komunikasi 2 (International Students) OR
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Philosophy and Current Issues (Malaysian & International Students)
  • Co-curriculum
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