Bachelor of Business Administration (Hons) in Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanJunJunSepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 23,320 excludes 6% SST & other fees

Estimated total tuition from ~MYR 69,960 3 years programme

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Nilai University's Bachelor of Business Administration (Hons) in Marketing program trains students in marketing principles and tactics. Students gain knowledge of consumer behavior, branding, digital marketing, advertising, and market research via a blend of academic study and hands-on projects. Graduates are equipped to undertake entrepreneurial endeavors in marketing-related industries or professions as marketing executives, brand managers, or market researchers after completing their studies.

Entry Requirements

STPM

Pass with a minimum Grade C (GP 2.00) in any two (2) subjects, and a pass in Mathematics and English at SPM level

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Career

Emergency Management Director , Marketing Manager , Product Manager , Social Media Executive , Public Relations Executive , Marketing Consultant , Brand executive , Business Development Executive , Bank Executive

Programme Module

Common Core

Business Communication
Business Ethics and Social Responsibility
Essentials of Information Skills
Foundation of Business
Human Resource Management
Introduction to Finance
Introduction to Financial Accounting
Introduction to Management Accounting
Law for Business
Principles of Management
Principles of Marketing
Principles of Macroeconomics
Principles of Microeconomics
Quantitative Methods for Business

Discipline Core

Business Analytics
Business Research Methods
E-Commerce
Entrepreneurship
Financial Technology
Global Talent Management
Industrial Relations
Human Resource Development
International Business
Logistics and Supply Chain Management
Organisational Behaviour
Personal Finance
Strategic Management

Specialization

Business Project Plan
Consumer Behaviour
Digital Marketing
Global Marketing
Marketing Management
Marketing Research
Perspective of Marketing Communication
Retailing
Sales Management
Strategic Marketing

Industrial Training

Internship

Compulsory Courses

Graduate Preparatory Course
Bahasa Melayu Komunikasi 2 (International Students) OR
Penghayatan Etika dan Peradaban (Malaysian Students)
Philosophy and Current Issues (Malaysian & International Students)
Co-curriculum

Bachelor of Business Administration (Hons) in Marketing

Bachelor of Business Administration (Hons) in Marketing