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Bachelor (Hons) Advertising and Digital Marketing Communications

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SEGi University Malaysia(Kuala Lumpur)

Bachelor (Hons) Advertising and Digital Marketing Communications

university icon
SEGi University Malaysia(Kuala Lumpur)

Bachelor (Hons) Advertising and Digital Marketing Communications

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJunJunSepSep
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 19,252
2nd YearMYR 19,252
3rd YearMYR 19,252
Other Fees
Description Fee
Visa FeeMYR 2,150
International Admin FeeMYR 8,640
Reg Fee and Enrolment Fee MYR 6,260
Technology Fee (yearly)MYR 1,800
Facilities (yearly)MYR 2,067
Security Deposit 300 MYR 300

Would you like to apply to
SEGi University Malaysia ?

The Bachelor (Hons) Advertising and Digital Marketing Communications (3+0) Program at SEGi University Malaysia focuses on developing skills in trend identification, consumer behavior understanding, and creating effective campaigns. The curriculum combines traditional marketing principles with contemporary digital advertising practices. The degree is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM), offering exemptions from their examinations. It is one of the first programs of its kind in the UK and is unique in Malaysia.

Entry Requirements

STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Sales management.
  • Advertising.
  • Consulting and marketing research and branding consultant.

Year 1

  • Principles and Practice of Marketing (Part 1)
  • Introduction to Advertising
  • Introduction to Digital Marketing
  • Personal Professional Development 1
  • Principles and Practice of Marketing (Part 2)
  • Financial Aspects of Marketing / PR
  • Creative Content Marketing
  • Brand Management
  • Tamadun Islam dan Tamadun Asia (TITAS) / MPU3143 Bahasa Melayu Komunikasi 2
  • Hubungan Etnik / Malaysian Studies 3
  • MPU3213 Bahasa Kebangsaan A

Year 2

  • Customer Insight & Research (Part 1)
  • Personal & Professional Development 2
  • Media Planning and Buying
  • Global Marketing Management
  • Customer Insight & Research (Part 2)
  • Research Methods
  • Advertising Campaign Management
  • Integrated Marketing Communication Management
  • Statistics for Managers

Year 3

  • Direct, Interactive and Digital Marketing (Part 1)
  • Dissertation (Part 1)
  • Internet Marketing
  • Contemporary Issues in Marketing
  • Direct, Interactive and Digital Marketing (Part 2)
  • Dissertation (Part 2)
  • Social Media and Analytics
  • Strategic Communications
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