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Bachelor (Hons) Advertising and Digital Marketing Communications

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SEGi University Malaysia(Penang)

Bachelor (Hons) Advertising and Digital Marketing Communications

university icon
SEGi University Malaysia(Penang)

Bachelor (Hons) Advertising and Digital Marketing Communications

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanJunJunSepSep
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 19,252
2nd YearMYR 19,252
3rd YearMYR 19,252
Other Fees
Description Fee
Facilities (yearly)MYR 2,067
International Admin Fee MYR 8,640
Reg Fee and Enrolment FeeMYR 6,260
Security Deposit MYR 300
Technology Fee (yearly)MYR 1,800
Visa Fee MYR 2,150

Would you like to apply to
SEGi University Malaysia ?

The Bachelor (Hons) Advertising and Digital Marketing Communications (3+0) Program at SEGi University Malaysia focuses on developing skills in trend identification, consumer behavior understanding, and creating effective campaigns. The curriculum combines traditional marketing principles with contemporary digital advertising practices. The degree is accredited by the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM), offering exemptions from their examinations. It is one of the first programs of its kind in the UK and is unique in Malaysia.

Entry Requirements

STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects)

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Sales management.
  • Advertising.
  • Consulting and marketing research and branding consultant.

Year 1

  • Principles and Practice of Marketing (Part 1)
  • Introduction to Advertising
  • Introduction to Digital Marketing
  • Personal Professional Development 1
  • Principles and Practice of Marketing (Part 2)
  • Financial Aspects of Marketing / Public Relations
  • Creative Content Marketing
  • Brand Management
  • Bahasa Melayu Komunikasi 2 (International students)
  • Malaysian Studies 3 (International students)
  • Design Thinking / Bahasa Kebangsaan A*

Year 2

  • Customer Insight & Research (Part 1)
  • Personal & Professional Development 2
  • Media Planning and Buying
  • Global Marketing Management
  • Customer Insight & Research (Part 2)
  • Research Methods
  • Advertising Campaign Management
  • Integrated Marketing Communication Management
  • Statistics for Managers
  • Malaysia Society 5.0
  • Community Engagement

Year 3

  • Direct, Interactive and Digital Marketing (Part 1)
  • Dissertation (Part 1)
  • Internet Marketing
  • Contemporary Issues in Marketing
  • Direct, Interactive and Digital Marketing (Part 2)
  • Dissertation (Part 2)
  • Social Media and Analytics
  • Strategic Communications
  • Business Placement (Internship)
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