Bachelor of Business Management (Honours) in Digital Marketing at SEGi University

Bachelor of Business Management (Honours) in Digital Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanMayMaySepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 22,913 excludes 6% SST & other fees

Estimated total tuition from ~MYR 68,739 3 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Business Management (Honours) in Digital Marketing Program at SEGi University Malaysia focuses on the management and marketing aspects of digital marketing. Students gain a deep understanding of digital marketing strategies and develop skills in areas such as social media marketing, SEO, content marketing, and data analytics. The program prepares students to shape a comprehensive digital marketing presence for businesses and stay updated with the current digital marketing landscape.

Entry Requirements

STPM with a minimum. Grade C (CGPA 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level, or any equivalent qualifications.

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Digital Marketer.
Brand Manager.
Marketing Manager.
Content Creator.
Marketing Executive.

Year 1

Personal Development & Communication Skills
Quantitative and Statistical Methods
Principles of Economics
Business Management
Financial Accounting 1
Global and Applied Economics
Consumer Behaviour
Innovative & Creative Skills in Business
Understanding Markets and Consumers

Year 2

International Business
Managing Organisation
Customer Relationship Management
Financial Management 1
Business Law
Negotiations & Conflict Management
Digital Business

Year 3

Business-Government Relations
Management Accounting
Entrepreneurship
Strategic and Change Management
Business Research Project
Research Methodology

Electives [Choose 4 out of 5 courses]

Innovative Technology and Systems
Business Communication
Introduction to Strategic Management
Environmental Management and Technology
Business Ethics

Bachelor of Business Management (Honours) in Digital Marketing

Bachelor of Business Management (Honours) in Digital Marketing