Bachelor of Mass Communication (Hons) in Broadcasting at SEGi University

Bachelor of Mass Communication (Hons) in Broadcasting

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanMayMaySepSep

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 19,252 excludes 6% SST & other fees

Estimated total tuition from ~MYR 57,756 3 years programme

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The Bachelor of Mass Communication (Hons) in Broadcasting Program at SEGi University Malaysia focuses on equipping students with the necessary skills and knowledge to create and distribute content across various platforms. The program covers the latest broadcasting technologies and methods, including live streaming, podcasting, and social media. Emphasizing storytelling, audience engagement, and critical thinking, the program prepares students for careers in both traditional broadcasting and online environments. Upon graduation, students will be capable of producing and disseminating high-quality content that informs and entertains audiences in the dynamic media landscape.

Entry Requirements

STPM – with a min. of Grade C (GPA 2.00) in any 2 subjects and a credit in English at SPM level

For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Content Creator
Media Liaison Officer
PR and Event Organizer
Media Data Researcher
Floor Manager

Year 1

Communication English
Media Technology & Practices
Understanding Advertising
Understanding Journalism
Understanding Public Relations
Understanding Broadcasting
Corporate Communication
Creative & Innovative Publishing
Integrated Marketing Communication
Psychology in Communication
Mass Communication & Stories of Mass Media

Year 2

Media Law, Power & Public Opinion
Entrepreneurship
Theory and Principles of Communication
Business Ethics
Managing Media and Business
Sociology of Media & Culture
Research Methods
Social Media and Public Relation Practices
Public Opinion and Propaganda
Creative Writing

Year 3

Communication & Campaign Management
Environmental Management & Tech
Elective 1
Elective 2
Elective 3
Research Project
Industrial Training

MPU

Philosophy and Current Issues (for local & international students)
Bahasa Melayu Komunikasi 2 (for international students only)

Broadcasting Elective

Documentary Feature Production
Managing Television Program and Production
TV and Online Broadcast Journalism

Bachelor of Mass Communication (Hons) in Broadcasting

Bachelor of Mass Communication (Hons) in Broadcasting