The Bachelor of Mass Communication (Hons) in Public Relations Program at SEGi University Malaysia focuses on developing students' skills and knowledge in building and managing relationships between organizations and the public. Through this program, students learn how to create impactful messages, engage with stakeholders, and handle crisis situations. The curriculum emphasizes ethics, research, and strategic planning to prepare students for careers in public relations agencies, corporate communications departments, and non-profit organizations.
Future Careers
- Marketing Planner & Strategist
- Corporate Comm Officer/Executive
- Customer liaison Executive
- Content Creator
- PR Officer / Executive
- Personal Assistant to Director/CEO