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Bachelor (Hons) Business Studies

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Sunway University

Bachelor (Hons) Business Studies

university icon
Sunway University

Bachelor (Hons) Business Studies

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanAprAprSepSep
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 35,200
2nd YearMYR 29,880
3rd YearMYR 32,460
Other Fees
Description Fee
Deposit (refundable)MYR 1,000
Enrolment Fee (non-refundable)MYR 700
International Administrative Fee (Yearly)MYR 1,980
Student Resource Fee (Yearly)MYR 3,266
Visa and InsuranceMYR 2,400

Would you like to apply to
Sunway University ?

The Bachelor (Hons) Business Studies Program at Sunway University Malaysia focuses on understanding customers and developing essential business skills. Students gain a broad understanding of business organizations, including strategy development and decision-making. The program emphasizes practical, analytical, and strategic planning skills to create value for businesses and customers. An internship experience is included to apply theory into practice and prepare students for the workforce. Graduates are equipped with analytical and critical thinking skills for success in the global economy. 

Dual Award

Graduates receive dual certification from Sunway University and Lancaster University.

Future Careers

  • Chief Executive Officer
  • Chief Marketing Officer
  • Product Manager
  • Business analyst
  • Business Development Manager
  • Project Manager
  • Supply Chain Manager
  • Client Relationship Manager
  • Business / Management Consultant
  • Market Research Analyst
  • Business Process Manager
  • Account Manager

Year 1

  • Business Statistics
  • Principles and Practice of Management
  • Principles of Marketing
  • Business Law
  • English for Business
  • Accounting for Decision Making
  • Economics for Business
  • Business Computing
  • Introduction of Business Finance

Year 2

  • Operations Management
  • Marketing Management
  • Human Resource Management
  • Consumer Behaviour
  • Marketing Research
  • Communication Skills
  • Integrated Marketing Communications
  • International Marketing
  • Entrepreneurship

Year 3

  • Business Research Design
  • Business Research Execution
  • Business Ethics & Social Responsibility
  • Leadership
  • Internship
  • Project Management

Streams 1, 2, 3 and 4 (Electives(Choose 4)

Stream Subjects
Stream 1 - E-Commerce
  • Marketing Analytics
  • Digital Economy
  • Retail Marketing
  • Database Fundamentals
  • Programming Principles

 

Stream Subjects
Stream 2 - Services Marketing
  • Services Marketing
  • Sustainable & Social Marketing
  • Brand Management
  • Service Design and Operation Management
  • Quality Management

 

Stream Subjects
Stream 3 - Digital Marketing
  • Web Fundamentals
  • Digital Economy
  • Digital Marketing
  • Marketing Analytics
  • Public and Media Writing

 

Stream Subjects
Stream 4 - Creative Branding & Innovation
  • Brand Management
  • Product Innovation and Commercialisation
  • Scientific Ideas & Innovation
  • Publicity and Media Writing
  • Digital Marketing

Additional MOHE compulsory General Studies subjects

For International Student

  • Malay Language for Communication 2
  • Appreciation of Ethics and Civilisation
  • Community Project
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