Bachelor of Science (Honours) in Conventions and Events Management at Sunway University

Bachelor of Science (Honours) in Conventions and Events Management

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebAprAprSepSep

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 34,155 excludes 6% SST & other fees

Estimated total tuition from ~MYR 94,370 3 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The BSc (Hons) in Conventions and Events Management provides an industry-focused curriculum designed to prepare you for a professional career in the event sector.

The program covers everything from conceptualizing and pitching an event to promotion, production, management, and evaluation, addressing all facets of event management. You will graduate as a competent, industry-ready professional equipped with strong leadership skills, technical expertise, effective communication techniques, and problem-solving abilities, whether working collaboratively or independently. The project management skills you acquire are also transferable to other business sectors, including marketing, business development, and public relations.

You will gain essential practical experience through an 18-week industry internship. Strong connections with industry professionals, conference associations, convention centers, and tourism bureaus will facilitate your internship placements and enhance your future employment prospects across various industries.

Entry Requirements

STPM

Average C or CGPA 2.0 (min 2 Principals)

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Account director
Business Development Manager
Business exhibitions planner /director
Convention services manager
Meeting, convention & event planner/director
Sales director

Year 1

Business Environment
Business Events
Business of Tourism & Hospitality
Emerging Technology for Events
English for the Hospitality & Service Industry
Fundamentals of Accounting
Innovative Communication & Engagement
Principles of Marketing
Small Business Venture

Year 2

Business & Hospitality Law
Communication Skills
Exhibition & Exposition Management
Internship Part 1 (10 weeks)

Electives

Choose 1 Stream OR Study Abroad

Stream 1: Adventure & Entertainment

Adventure & Amusement
Elite Travel Services
Festival & Hallmark
Elective Subject

Stream 2: Luxury & Prestige

Elite Travel Services
Luxury Brand Management
Protocol & VIP Management
Elective Subject

Stream 3: AI & Digital Solutions

Digital Business
Digital Economy
Digital Marketing
Elective Subject

These are the recommended electives for this programme. However, students can also choose free electives offered university-wide. The electives are subject to availability.

Career Prospects

Project Manager
Event Designer
Business Event Specialist
Event Technology Specialist
Logistic and Event Space Manager
Sponsorship Manager

Year 3

Contemporary Issues
Entrepreneurial Mindset & Skills* (Offered in either Year 2 or 3)
Internship Part 2 (10 weeks)
Managing People in the Hospitality & Service Industry
Project Ideation
Project Realisation
Research Methods
Research Project
Strategic Management for the Hospitality & Service Industry

Programme Electives (Choose 1 in Year 2 or 3)

Beverage Studies
Food & Beverage Management

MOHE Compulsory General Studies Subjects

For Local Students:

Appreciation of Ethics & Civilisation
Bahasa Kebangsaan A (for students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Critical Thinking
Community Service for Planetary Health
Integrity & Anti-Corruption
Philosophy & Current Issues

For International Students:

Appreciation of Ethics & Civilisation
Community Service for Planetary Health
Critical Thinking
Integrity & Anti-Corruption
Malay Language for Communication 2

Bachelor of Science (Honours) in Conventions and Events Management

Bachelor of Science (Honours) in Conventions and Events Management