Bachelor (Hons) Marketing

This specialized degree is a dynamic program that covers the diverse aspects of marketing. At the core of the program is a focus on understanding consumer behavior, which drives product design, distribution, communication, and pricing strategies. By studying specialized fields such as branding, services, relationship marketing, and digital marketing, you will learn to create value for both the firm and its customers.

Our unique teaching methods blend active classroom learning with insights from industry leaders in Marketing, offering valuable perspectives on today’s challenging business environment and showcasing successful marketing strategies. The program also includes a simulated business challenge and industry field trips to enrich your learning experience.

We provide a supportive teaching and learning environment that fosters critical and analytical thinking skills, as well as sound decision-making competencies to tackle real-world marketing challenges. With an emphasis on innovation and creativity, this program develops marketing champions poised to excel in the industry. The internship component allows you to apply theoretical knowledge in practice and prepares you for a successful career in the workforce.

Entry Requirements

STPM  

Average C or CGPA 2.00 (minimum 2 Principals)

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Dual Award

Graduates receive dual certification from Sunway University and Lancaster University.

Future Careers

• Chief Executive Officer
• Chief Marketing Officer
• Product Manager
• Brand Consultant
• Supply Chain Manager
• Key Accounts Specialist
• Retail Expert
• Consumer Research Analyst
• Advertising & Promotions Specialist
• Marketing Consultant Professional
• Management Consultant Professional
• Customer Relationship Manager