Bachelor in Digital Communication Advertising With Honors at Sunway University

Bachelor in Digital Communication Advertising With Honors

Qualification

Bachelor's Degree

Duration

4 years

Intake

JunJunAugAug

English Requirement

IELTS 6.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 25,840 excludes 6% SST & other fees

Estimated total tuition from ~MYR 105,065 4 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor in Digital Communication Advertising (Honours) at Sunway University aims to equip students with relevant knowledge in advertising and marketing, emphasizing media and public relations Through effective teaching and learning methods, students will learn how to influence audience behavior using digital marketing techniques and tools, including social media strategy, search engine optimization, search engine marketing, and digital analytics This program is also based on the BS in Digital Audiences from the Walter Cronkite School of Journalism at Arizona State University.

Entry Requirements

STPM

Average C or CGPA 2.0 (Minimum 2 principals)

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

• Advertising Manager
• Brand Manager
• Marketing Executive
• Marketing Relations Manager
• Product Marketing
• Public Relations Manager

Year 1 Programme Structure

Intro to Human Communication
Film Appreciation
Public Speaking
Introduction to Psychology
Survey of World Religion
Principles of Sociology
Principles of Advertising
English 1
Computer Application and IT
Elective 1
Elective 2

Year 2 Programme Structure

Organizational Behaviour
Media and Society
Basic Mathematics
Intercultural Communication
Communication Theory
Communication Research Methods
English 2
Elective 3
Elective 4

Year 3 Programme Structure

Marketing and Business Performance
Advertising and Beyond
Essentials of Global Marketing
Essentials of Advertising and Marketing Communication
Media Ethics and Diversity
The Digital Audience
Digital Media Literacy I
Elective 5
Elective 6
Business and Professional Ethics
Visual Communication
Digital Media Literacy II
Digital Media & Freedom of Expression
Digital Audience Analysis
Search Engine and Research Strategy
Social Media Campaign
Internship

Elective Subjects

Chemistry and Society
Introduction to Environmental Studies
Introduction to Macroeconomics
US History to 1877
Introduction to Philosophy
Public Relations

MOHE Compulsory General Studies Subjects

For Local Students

Appreciation of Ethics & Civilisation
Bahasa Kebangsaan A (for students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Skills for Higher Education
Community Service for Planetary Health
Entrepreneurial Mindset & Skills
Integrity & Anti-Corruption (KIAR)
Philosophy & Current Issues

For International Students

Appreciation of Ethics & Civilisation
Community Service for Planetary Health
Critical Thinking
Entrepreneurial Mindset & Skills
Integrity & Anti-Corruption (KIAR)
Malay Language for Communication 2
Skills for Higher Education

Bachelor in Digital Communication Advertising With Honors

Bachelor in Digital Communication Advertising With Honors