The Bachelor of Arts (Honours) in Advertising and Branding program is designed to cultivate creative thinkers equipped with the skills and knowledge to explore, analyze, conceptualize, and present visual information and innovative ideas. Students will gain a comprehensive understanding of specialized and contextual knowledge necessary for tackling various advertising challenges in the industry. This program targets individuals aspiring to become advertising professionals within the advertising sector.

The curriculum integrates Advertising, Communication, Design, Contextual Studies, and Professional Studies with relevant technologies and processes. The aim is to develop world-class graduates who excel in creativity, critical thinking, and entrepreneurial thinking—skills that are adaptable across different media and environments.

Entry Requirements

STPM  

• Average C or CGPA 2.0 (Minimum 2 principals)

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Dual Awad

Graduates receive dual certification from Sunway University and Lancaster University.

Future Careers

• Creative director
• Art director
• Brand manager
• Advertising account executive
• Copywriter
• Social media manager
• Creative production manager
• Account planner
• Media planner
• Web media advertising specialist
• Editors
• Strategists