Programme Structure
Year 1
Students will learn the following subjects in the first year:
- Business Model Development
- Entrepreneurial Finance 1
- Entrepreneurial Leadership
- Entrepreneurial Mindset
- Digital Accounting Processes
- Digital Marketing
- Fundamentals of Marketing
- Fundamentals of Management
- Talent Management
- Digital Economy
- Introduction to Digital Business
- Introduction to Information Technology
- Principles of Economics
- English for Digital Entrepreneurship
Year 2
Students will learn the following subjects in the second year:
- Entrepreneurial Finance 2
- E-Entrepreneurial Business Strategy
- Entrepreneurial Project 1
- Entrepreneurial Project 2
- Cyber Law
- Digital International Business
- Digital Operations Management
- Integrated Marketing Communication
- Business Analytics
- Data Analysis
- E-Commerce Theory and Applications
- Business Communication in Digital Entrepreneurship
MOHE General Studies
Students must pass the following MOHE General Studies subjects:
For Local Students:
- Penghayatan Etika dan Peradaban
- Bahasa Kebangsaan A* (for students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu) OR Creativity and Innovative Thinking Skills (for students who have a Credit