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Master of Marketing (Online)

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Sunway University

Master of Marketing (Online)

university icon
Sunway University

Master of Marketing (Online)

Qualification
Master's Degree
Duration
2 years
Intake
JanJanMarMarSepSep
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Online
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 20,000
2nd YearMYR 20,000
Other Fees
Description Fee
APEL.A T-7 fee (if applicable)MYR 580
Enrolment feeMYR 700
Prerequisite subject fee (if applicable)MYR 1,500

Would you like to apply to
Sunway University ?

The Online Master of Marketing at Sunway University is carefully designed to enhance the essential marketing skills and practical knowledge of modern leaders.

You will be supported by an accomplished team of top academics and industry experts, helping you become a versatile and effective decision-maker capable of influencing stakeholders and leading teams and organizations to achieve success.

The program includes 7 core subjects across various topics, 1 elective subject, and 2 research project courses. You will study one subject at a time in 7-week blocks, which promotes optimal learning outcomes while allowing you to maintain a healthy balance between work, life, and study.

Entry Requirements

  • A bachelor’s degree in the field or a related field with a minimum CGPA of 2.50 out of 4.00 or its equivalent qualifications as accepted by the HEP Senate.

For other qualifications and certificates (e.g., Other qualifications equivalent to a Bachelor’s degree , etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Managing Director
  • Sales director
  • Marketing Director
  • Communications Director
  • Sales & marketing manager
  • Communications Manager
  • Market Research Manager
  • Trade Marketing Manager
  • Public relations manager

CORE SUBJECTS

  1. Marketing Theory and Application
  2. Consumer Behaviour
  3. Marketing Communication
  4. Global Marketing
  5. Services Marketing
  6. Marketing Strategy and Technologies
  7. Marketing Research Methods

Elective Subjects

  1. Business to Business Marketing
  2. Social and Digital Media Analytics
  3. Data Visualisation
  4. Design Thinking and Creative Problem Solving
  5. Strategy Frameworks and Sustainability

Research Projects

  1. Research Projects I & II (Proposal & Execution)

Prerequisite Pathway

  1. Fundamental Business Studies
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