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Master of Marketing (Online)

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Sunway University

Master of Marketing (Online)

university icon
Sunway University

Master of Marketing (Online)

Qualification
Master's Degree
Duration
2 years
Intake
JanJanMarMarSepSep
English Requirement
IELTS 6.0
Offer Letter
Free
Class Type
Online
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 20,000
2nd YearMYR 20,000
Other Fees
Description Fee
APEL.A T-7 fee (if applicable)MYR 580
Enrolment feeMYR 700
Prerequisite subject fee (if applicable)MYR 1,500

Would you like to apply to
Sunway University ?

The Online Master of Marketing at Sunway University is holistically designed to hone the empowering marketing skills and practical expertise of contemporary leaders.

You will be guided by an experienced team of top academics and industry experts to become a versatile and effective decision-maker who influences stakeholders and leads teams and businesses to succeed.

You will complete 7 core subjects across various topics, 1 elective subject, and 2 research project subjects. Study just 1 subject at a time in 7-week blocks for optimum learning outcomes while maintaining a healthy work-life-study balance.

Academic Requirement

A bachelor’s degree in the field or a related field with a minimum CGPA of 2.50 out of 4.00 or its equivalent qualifications as accepted by the HEP Senate.

OR

A bachelor’s degree or equivalent in a non-related field with a CGPA higher than 2.00, with at least two years’ relevant work experience.*

OR

The completion of a prerequisite subject specified by the University for those with a bachelor’s degree in a non-related discipline, with a minimum CGPA of 2.00 as accepted by the HEP Senate, and without relevant work experience.

OR

An APEL.A Certification (T-7) (Recognition of Prior Learning).

* Experience can be cumulative experience gained prior to acquiring a bachelor’s degree or an equivalent qualification. The experience must be relevant to both the programme’s level of study and content.

 

CORE SUBJECTS
  1. Marketing Theory and Application
  2. Consumer Behaviour
  3. Marketing Communication
  4. Global Marketing
  5. Services Marketing
  6. Marketing Strategy and Technologies
  7. Marketing Research Methods
ELECTIVE SUBJECTS
  1. Business to Business Marketing
  2. Social and Digital Media Analytics
  3. Data Visualisation
  4. Design Thinking and Creative Problem Solving
  5. Strategy Frameworks and Sustainability

Research Projects

  1. Research Projects I & II (Proposal & Execution)
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