The Bachelor of Business (Marketing) program at Swinburne University of Technology Sarawak Campus prepares students to become knowledgeable marketing professionals who possess a deep understanding of their target markets. Throughout the course, students delve into the importance of marketing within the broader business landscape and learn how effective marketing strategies contribute to achieving business objectives. The program covers a wide range of areas, including market research, buyer behavior, marketing metrics, marketing planning, advertising, and promotion. By studying these subjects, students gain insights into understanding customer needs and wants, conducting market research, and developing effective marketing campaigns. The curriculum emphasizes the significance of adopting a customer-centric approach in order to drive business results. Upon completion of the program, students are equipped with the skills and knowledge to excel in various marketing roles, enabling them to make informed decisions and contribute to the success of organizations in a competitive marketplace.

Entry Requirement

• The minimum entry requirement, you may be selected for one of our courses. However, meeting the minimum requirements doesn’t guarantee that you will be selected.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.