Bachelor of Business (Honours) in International Business and Marketing at Taylor’s University Malaysia

Bachelor of Business (Honours) in International Business and Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebAprAprSepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 42,660 excludes 6% SST & other fees

Estimated total tuition from ~MYR 127,704 3 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Business (Hons.) in International Business and Marketing is designed to provide students with a comprehensive understanding of core concepts, practices, and techniques involved in conducting business globally. The program places a strong emphasis on marketing functions within organizations that have international operations. The ultimate goal of the program is to cultivate graduates with an innovative mindset. These graduates will be able to perceive dynamic business environments as opportunities and will be equipped to make strategic marketing decisions in such contexts.

Entry Requirements

SPM/ O-Level with Pre-U/ Foundation

Pass SPM/ O-Level or equivalent to 5 credits (including a pass in Mathematics and English) for an entry with pre-university/ foundation qualification (except for UEC).

For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Brand Manager, B usiness Consultant, C ustomer Service Manager, E ntrepreneur, F oreign Trade Consultant, I mport & Export Manager, I nternational Trader, M arketing Communication Manager, P roduct Manager, S ales Manager.

Education pathway

Common Core

Year 1

Accounting for Non-Specialists
Introduction to Management
Business Economics
Principles of Marketing
Introduction to Finance
Quantitative Methods for Business
Human Resource Management

Year 2

Understanding Entrepreneurialism
Introduction to International Business
Consumer Behaviour
Marketing Analytics
International Finance
Integrated Marketing Communications
Export Practices and Management
Transnational Management
International Economic Theory and Policy
Interactive and Digital Marketing

Year 3

Strategic Management
International Trade and Multinational Business
Services Marketing
Strategic Marketing Capstone Project
Entrepreneurship Accelerator Project 1
Internship/Industry Immersion
International Business Issues and Policies
International Marketing
Entrepreneurship Accelerator Project 2
Contemporary Issues in Marketing

Bachelor of Business (Honours) in International Business and Marketing

Bachelor of Business (Honours) in International Business and Marketing