The Bachelor of Business (Hons.) in International Business and Marketing is designed to provide students with a comprehensive understanding of core concepts, practices, and techniques involved in conducting business globally. The program places a strong emphasis on marketing functions within organizations that have international operations. The ultimate goal of the program is to cultivate graduates with an innovative mindset. These graduates will be able to perceive dynamic business environments as opportunities and will be equipped to make strategic marketing decisions in such contexts.

Entry Requirements

SPM/ O-Level with Pre-U/ Foundation

Pass SPM/ O-Level or equivalent to 5 credits (including a pass in Mathematics and English) for an entry with pre-university/ foundation qualification (except for UEC).

For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Brand Manager, Business Consultant, Customer Service Manager, Entrepreneur, Foreign Trade Consultant, Import & Export Manager, International Trader, Marketing Communication Manager, Product Manager, Sales Manager.

Education pathway