Bachelor of Mass Communication (Honours) at Taylor’s University Malaysia

Bachelor of Mass Communication (Honours)

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebAprAprSepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 42,528 excludes 6% SST & other fees

Estimated total tuition from ~MYR 123,000 3 years programme

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The Bachelor of Mass Communication (Honours) Program at Taylor's University Malaysia prepares students with the necessary skills in researching, writing, strategizing, and executing effective communication plans. Students will learn to plan, manage, and implement various communication tasks across different sectors, including advertising, broadcasting, journalism, and public relations. The program equips students with competencies required for a wide range of communication-related work.

Entry Requirements

Sijil Tinggi Persekolahan Malaysia (STPM)

For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Campaign Director, Consumer Advocate, Corporate Affairs Manager, Corporate Communication Manager, Foreign Affairs Officer, Public Relations Consultant
Publicist, Art Director, Special Correspondent.

Education pathway

Year 1

Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
Innovative Media
Media Writing
Media Analytics
Media Law & Ethics

Year 2

• New Media and Society

• Specialisation Modules

Year 3

• Media Law and Ethics

• FINAL PROJECT

- Choose 1 out of 5 Modules

• Research Project

• Internship

You will need to choose one of the specialisation below:

Digital Media Production

Narrative Writing
Digital Moving Image
Digital Animation and Compositing
Visual Storytelling
Audience Studies
Trends in New Media
Digital Media Creative Project

Journalism & Media Practice

Journalism Fundamentals
Newsgathering and Writing
Narrative Journalism
Broadcast Journalism
Activism and the Media
New Media Production
Journalism Professional Practice

Advertising & Brand Management

Advertising Fundamentals
Strategic Copywriting
Creative Design for Advertising
Brand Management
Corporate Identity & Branding Design
Media Planning and Analysis
Advertising & Brand Management
Collaborative Project

Public Relations

Public Relations Principles
Promotional Writing
Publicity And Media Relations
Crisis Management
Organisational Communication
International Public Relations
Public Relations Events Consultancy/Public Relations Consultancy

Bachelor of Mass Communication (Honours)

Bachelor of Mass Communication (Honours)