Bachelor of Mass Communication (Honours) in Advertising and Brand Management at Taylor’s University Malaysia

Bachelor of Mass Communication (Honours) in Advertising and Brand Management

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebAprAprSepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

	Yearly Tuition fees
	Year	Fee
	1st Year	MYR 40,200
	2nd Year	MYR 44,700
	3rd Year	MYR 31,200

	Other Fees
	Description	Fee
	Admission Fee	MYR 4,994
	Deposit (Refundable)	MYR 3,000
	International Student Fee (Annual)	MYR 2,300
	Visa and Insurance	MYR 2,800

The Bachelor of Mass Communication (Honours) in Advertising and Brand Management Program at Taylor's University Malaysia prepares students to learn creative strategy for advertising and brand management to meet the increasingly challenging market demands. The program is designed to provide students with a comprehensive skill set, techniques, and theoretical knowledge in creating, designing, and strategically addressing real-world advertising challenges. Students will learn to develop effective solutions to enhance visibility for organizations and their brands. The program offers hands-on training using industry-relevant equipment and software, allowing students to gain practical experience in both the creative and managerial aspects of the advertising industry.

Entry Requirements

Sijil Tinggi Persekolahan Malaysia (STPM)

For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Integrated Marketing Communication Specialist, Campaign Director, Branding Specialist, Brand Developer, Social Media Specialist/Coordinator, Customer Engagement Associate, Copywriter, Creative Director, Production Designer, Media Buyer/Planner, Web Designer, Traffic Manager, Digital Content Creator.

Education pathway

Year 1

Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
New Media and Society
Innovative Media
Media Writing
Media Analytics
Media Law and Ethics
Media Analytics

Year 2

Advertising Fundamentals
Strategic Copywriting
Principles of Marketing
Brand Management
Creative Design for Advertising
Corporate Identity and Branding Design
Research Methods

Year 3

Advertising and Brand Management Collaborative Project
Media Planning and Analysis
Research Project
Internship

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
Social Innovation Project

Note:

Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Bachelor of Mass Communication (Honours) in Advertising and Brand Management

Bachelor of Mass Communication (Honours) in Advertising and Brand Management

Bachelor of Mass Communication (Honours) in Advertising and Brand Management

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