The Bachelor of Mass Communication (Honours) in Advertising and Brand Management Program at Taylor's University Malaysia prepares students to learn creative strategy for advertising and brand management to meet the increasingly challenging market demands. The program is designed to provide students with a comprehensive skill set, techniques, and theoretical knowledge in creating, designing, and strategically addressing real-world advertising challenges. Students will learn to develop effective solutions to enhance visibility for organizations and their brands. The program offers hands-on training using industry-relevant equipment and software, allowing students to gain practical experience in both the creative and managerial aspects of the advertising industry.

Entry Requirements

Sijil Tinggi Persekolahan Malaysia (STPM)

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For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers 

Integrated Marketing Communication Specialist, Campaign Director, Branding Specialist, Brand Developer, Social Media Specialist/Coordinator, Customer Engagement Associate, Copywriter, Creative Director, Production Designer, Media Buyer/Planner, Web Designer, Traffic Manager, Digital Content Creator.

Education pathway