Bachelor of Mass Communication (Hons) in Public Relations and Event Management at Taylor’s University Malaysia

Bachelor of Mass Communication (Hons) in Public Relations and Event Management

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebAprAprSepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

	Yearly Tuition fees
	Year	Fee
	1st Year	MYR 42,000
	2nd Year	MYR 46,800
	3rd Year	MYR 27,300

	Other Fees
	Description	Fee
	Admission Fee	MYR 4,994
	Deposit (Refundable)	MYR 3,000
	International Student Fee (Annual)	MYR 2,300
	Visa and Insurance	MYR 2,800

The Bachelor of Mass Communication (Hons) in Public Relations and Event Management Program at Taylor's University Malaysia offers students a comprehensive understanding of public relations and event management, Students gain in-depth knowledge in all aspects of planning and promotion, especially in the digital age. This program aims to produce communication strategists who can elevate organizations' image and competitiveness through integrated PR plans and event campaigns. Students are encouraged to think critically, explore creative ideas, and consider multiple perspectives.

Entry Requirements

Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC).

For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Campaign Director, Corporate Affairs Manager, Corporate Communication Manager, Event Manager, Public Relations Consultant, Fashion Event Coordinator, Wedding Planner, Public Relations Manager, Publicist.

Education pathway

Common Core

Year 1

Introduction to Mass Communication
Visual Communication
Intercultural Communication
Communication Theory
Innovative Media
Media Writing
Media Analytics
New Media and Society
Media Law & Ethics

Year 2

Design for Events
Events & Entertainment
Events Operation
Exhibition Management
International Public Relations
Promotional Writing
Publicity and Media Relations
Pubilc Relations Principles
Crisis Management
Research Methods

Year 3

Professional Media Workshop
Final Project
Research Project
Public Relations Events Consultancy
Internship

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
Social Innovation Project

Note:

Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Bachelor of Mass Communication (Hons) in Public Relations and Event Management

Bachelor of Mass Communication (Hons) in Public Relations and Event Management

Bachelor of Mass Communication (Hons) in Public Relations and Event Management

Would you like to apply to
Taylor's University Malaysia ?