Bachelor of Mass Communication (Hons) in Public Relations and Marketing at Taylor’s University Malaysia

Bachelor of Mass Communication (Hons) in Public Relations and Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebAprAprSepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 44,416 excludes 6% SST & other fees

Estimated total tuition from ~MYR 123,000 3 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Mass Communication (Hons) in Public Relations and Marketing Program at Taylor's University Malaysia offers a strong focus on public relations (PR) and event management, along with in-depth knowledge in the field of marketing communication. Students gain the skills and knowledge to plan, strategize, and execute effective marketing plans. The program prepares students to become strategic PR practitioners with a marketing mindset, equipping them for roles that require a comprehensive understanding of both PR and marketing in today's business environment.

Entry Requirements

Sijil Tinggi Persekolahan Malaysia (STPM)

For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Brand Manager, Campaign Director, Corporate Affairs Manager, Corporate Communication Manager, Foreign Affairs Officer, Market Researcher, Public Relations & Marketing Consultant, Public Relations Consultant, Publicist, Strategy Planning Manager.

Education pathway

Year 1

• Introduction to Mass Communication

• Visual Communication

• Intercultural Communication

• Communication Theory

• Innovative Media

• Media Writing

• Media Analytics

• New Media and Society

• Media Law & Ethics

Year 2

• Public Relations Principles

• Promotional Writing

• Publicity and Media Relations

• Crisis Management

• Organisational Communication

• Introduction to Management

• Principles of Marketing

• Consumer Behaviour

• Relationship Marketing

• Research Methods

Year 3

• Final Project

• Research Project

• Professional Media Workshop

• Public Relations Consultancy

• Internship

University Core

This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.

Penghayatan Etika dan Peradaban / Bahasa Melayu Komunikasi 2
Falsafah dan Isu Semasa
Emotional Intelligence in Action
Kursus Integriti Dan Antirasuah (Integrity And Anti-Corruption)
Social Innovation Project

Note:

Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

Bachelor of Mass Communication (Hons) in Public Relations and Marketing

Bachelor of Mass Communication (Hons) in Public Relations and Marketing