Bachelor of Mass Communication (Hons) in Public Relations and Marketing
Taylor's University Malaysia
Bachelor of Mass Communication (Hons) in Public Relations and Marketing
Taylor's University Malaysia
| Yearly Tuition fees | |||
|---|---|---|---|
| Year | Fee | ||
| 1st Year | MYR 42,000 | ||
| 2nd Year | MYR 46,800 | ||
| 3rd Year | MYR 27,300 | ||
| Other Fees | |||
|---|---|---|---|
| Description | Fee | ||
| Admission Fee | MYR 4,994 | ||
| Deposit (Refundable) | MYR 3,000 | ||
| International Student Fee (Annual) | MYR 2,300 | ||
| Visa and Insurance | MYR 2,800 | ||
The Bachelor of Mass Communication (Hons) in Public Relations and Marketing Program at Taylor's University Malaysia offers a strong focus on public relations (PR) and event management, along with in-depth knowledge in the field of marketing communication. Students gain the skills and knowledge to plan, strategize, and execute effective marketing plans. The program prepares students to become strategic PR practitioners with a marketing mindset, equipping them for roles that require a comprehensive understanding of both PR and marketing in today's business environment.
Sijil Tinggi Persekolahan Malaysia (STPM)
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For other qualifications and certificates (e.g., Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.
Brand Manager, Campaign Director, Corporate Affairs Manager, Corporate Communication Manager, Foreign Affairs Officer, Market Researcher, Public Relations & Marketing Consultant, Public Relations Consultant, Publicist, Strategy Planning Manager.
• Introduction to Mass Communication
• Visual Communication
• Intercultural Communication
• Communication Theory
• Innovative Media
• Media Writing
• Media Analytics
• New Media and Society
• Media Law & Ethics
• Public Relations Principles
• Promotional Writing
• Publicity and Media Relations
• Crisis Management
• Organisational Communication
• Introduction to Management
• Principles of Marketing
• Consumer Behaviour
• Relationship Marketing
• Research Methods
• Final Project
• Research Project
• Professional Media Workshop
• Public Relations Consultancy
• Internship
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