Bachelor in Marketing (Honours) at Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Bachelor in Marketing (Honours)

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanNovNovFebFeb

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

	Yearly Tuition fees
	Year	Fee
	1st Year	MYR 21,767
	2nd Year	MYR 21,767
	3rd Year	MYR 21,767

	Other Fees
	Description	Fee
	No data

The Bachelor in Marketing (Honours) at Tunku Abdul Rahman University of Management and Technology (TAR UMT) aims to develop competitive graduates equipped with intellectual, creative, and cognitive skills, along with a strong entrepreneurial spirit essential for the growing business sector.

The program enhances students' knowledge in various marketing areas, including digital marketing, consumer behavior, brand management, and marketing strategy. Through a blend of theoretical learning and practical applications, students cultivate innovative thinking and effective communication skills.

Graduates will be well-prepared to navigate the dynamic marketing landscape, adapt to market changes, and drive business success in diverse industries. This comprehensive education empowers them to excel in various marketing roles and contribute to the development of effective marketing solutions.

Entry Requirements

STPM

Grade C in two relevant subjects and SPM Pass.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Sales & Marketing
Market Research
Advertising and Promotion
Retail and Distribution
International Marketing
Product Development

Programme Outline

Core Courses

IT Fundamentals and Applications
Business Communication
Quantitative Methods
Principles of Accounting
Economics
Principles of Management
Principles of Marketing
Consumer Behaviour
Organisational Behaviour
Commercial Law
Human Resource Management
Management Information Systems
Principles of Finance
Operations Management
Pricing Strategy
Product Innovation
Strategic Planning and Management
Marketing Insight
Brand Building, Advertising & Promotion
Sales Management
AI and Digital Marketing
International Marketing Strategy
Entrepreneurship
Social Commerce
Strategic Marketing and Decision Making
Industrial Training
Retail Management
Marketing Metrics

Electives

(Specific electives can be added here as needed)

Compulsory Courses

English for Tertiary Studies
Academic English
English for Career Preparation
Falsafah dan Isu Semasa
Penghayatan Etika dan Peradaban
Integrity & Anti-Corruption
Service Learning / Bahasa Kebangsaan A
Co-curricular Activities

Bachelor in Marketing (Honours)

Bachelor in Marketing (Honours)