Bachelor of Communication (Honours) in Advertising at Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Bachelor of Communication (Honours) in Advertising

Qualification

Bachelor's Degree

Duration

3 years

Intake

JanJanNovNov

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 21,933 excludes 6% SST & other fees

Estimated total tuition from ~MYR 65,799 3 years programme

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The Bachelor of Communication (Honours) in Advertising at Tunku Abdul Rahman University of Management and Technology (TAR UMT) provides students with essential knowledge and practical skills in advertising, media, and communication. This program is designed not only to produce skilled advertising professionals but also to deepen students' understanding of management and persuasive communication, preparing them for a competitive and dynamic industry.

Students develop a critical appreciation of the advertising profession and gain relevant computer software skills, which are vital for modern advertising practices. The curriculum emphasizes both theoretical concepts and practical applications, ensuring graduates are well-equipped to succeed in various roles within the advertising field.

Entry Requirements

STPM

Grade C in 2 relevant subjects AND SPM Credit.

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

Advertising Account Executives
Media Planners
Social Media Executives
Digital Marketing Executives
Brand Executives
Advertising & Promotion Executives
Creative Directors
Copywriters
Multimedia Content Creators
Market & Consumer Analysts

Programme Outline

Total Credits: [Specify Total Credits]

Core Courses

Introduction to Mass Communication
Fundamentals of Advertising
Design Fundamentals
Advertising & Society
Fundamentals of Photography
Media Planning for Advertising
Basic Copywriting
Consumer Behaviour and Culture
Communication Theories
Communication Research Methods
Advanced Copywriting
Advanced Photography
TVC Production
Theories of Advertising
Digital Marketing / Web Design for Advertising
Visual Communication
Statistical Analysis for Communication
Translation and Advertising
Advertising Industrial Attachment
Creative Strategy for Advertising
Codes and Practices of Advertising
Multimedia Production for Advertising
Advertising and New Media / Art Direction for Advertising
Advertising Project I
Advertising Project II
Accounts Management for Advertising / International Advertising

Language, MPU and Co-Curricular Courses

Bahasa Kebangsaan A
English for Tertiary Studies / Academic English / English for Career Preparation
Tamadun Islam dan Asia
Falsafah dan Isu Semasa
Penghayatan Etika dan Peradaban
Integrity and Anti-Corruption
Service Learning
Co-curricular Activities

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Bachelor of Communication (Honours) in Advertising

Bachelor of Communication (Honours) in Advertising