The Bachelor of Public Relations (Honours) at Tunku Abdul Rahman University of Management and Technology (TAR UMT) focuses on developing students' practical expertise in formulating media strategies and managing PR campaigns. The program equips students with the skills to produce effective PR write-ups and promotional materials.

To prepare students for careers as PR professionals, media liaisons, and strategic managers, the curriculum includes courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, and ethics, all within both Malaysian and global contexts.

Students enhance their experiential skills through case studies, campaigns, and internships, providing them with hands-on experience that is crucial for success in the public relations field. This comprehensive approach ensures graduates are well-prepared for various roles in the dynamic PR industry.

Entry Requirements

SPM  

• 5 Credits in the relevant subjects which must include

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

• Supervisory and Strategic-Level Personnel
• Public Relations
• Marketing
• Communication
• Advertising
• Events Management
• Hospitality
• Customer Relations