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Diploma in Advertising

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Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Diploma in Advertising

university icon
Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Diploma in Advertising

Qualification
Diploma
Duration
2 years
Intake
JanJanNovNov
English Requirement
IELTS 4.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 18,750
2nd YearMYR 18,750
Other Fees
Description Fee
No data

Would you like to apply to
Tunku Abdul Rahman University of Management and Technology (TAR UMT) ?

The Diploma in Advertising at Tunku Abdul Rahman University of Management and Technology (TAR UMT) provides students with essential knowledge and practical skills in advertising, media, and communication. The program aims to produce skilled advertising professionals who can effectively apply their expertise in a competitive and dynamic industry.

Students will gain a deeper understanding of management and persuasive communication, preparing them for real-world challenges. Additionally, the program fosters a critical appreciation of the advertising profession while equipping students with relevant computer software skills. This comprehensive approach ensures graduates are well-prepared to succeed in various roles within the advertising field.

Entry Requirements

SPM  

  • 3 Credits in Relevant Subjects
  • SPM Credit in English Language

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Advertising Account Executives
  • Media Planners
  • Social Media Executives
  • Digital Marketing Executives
  • Brand Executives
  • Advertising & Promotion Executives
  • Creative Directors
  • Copywriters
  • Multimedia Content Creators
  • Market & Consumer Analysts

Programme Outline

Core Courses

  • Introduction to Information Technology
  • Introduction to Mass Communication
  • Design Fundamentals
  • Introduction to Advertising
  • Integrity and Anti-Corruption
  • Design for Print
  • Malaysia: Cultural & Religious Practices
  • Introduction to Electronic Publishing
  • Mass Media and Society
  • Consumer Behaviour
  • Basic Photography
  • Chinese Writing for the Mass Media OR Music Appreciation
  • Advertising Copywriting
  • Multimedia for Advertising
  • Effects of Advertising
  • Media Planning
  • Communication Law
  • Industrial Attachment
  • Advertising Creative Campaign
  • Measurement of Advertising Effectiveness
  • Translation: BM, English & Chinese OR Translation: BM & English
  • Marketing

Language, General Studies (MPU), and Co-Curricular Courses

  • English for Tertiary Studies
  • Penghayatan Etika dan Peradaban
  • Integrity and Anti-Corruption
  • Academic English
  • Civic Consciousness and Volunteerism OR Bahasa Kebangsaan A (compulsory for students without a Credit in Bahasa Malaysia at SPM level)
  • Professional English
  • Co-Curricular Activities

Note: Compulsory Co-Curricular Course is taken in the semesters stated in the programme structure in the student’s programme handbook.

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