Diploma in E-Marketing at Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Diploma in E-Marketing

Qualification

Diploma

Duration

2 years

Intake

JanJanNovNov

English Requirement

IELTS 5.0

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 18,250 excludes 6% SST & other fees

Estimated total tuition from ~MYR 36,500 2 years programme

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The Diploma in E-Marketing program at Tunku Abdul Rahman University of Management and Technology (TAR UMT) is designed to provide students with fundamental knowledge of e-commerce and marketing. It equips them with the skills to apply e-commerce technologies effectively in marketing strategies. This program prepares graduates to navigate the digital marketing landscape and leverage online tools to enhance business reach and engagement.

Entry Requirements

SPM

3 Credits in Relevant Subjects

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

E-Business
Advertising and Promotion
Market Research
Consumer Services
Retail

Programme Outline

Core Courses

Principles of Accounting
Economics
Quantitative Studies
Introduction to Business
IT Fundamentals and Applications
Organisation Behaviour
Fundamentals of Marketing
Introduction to E-Commerce
Principles of Management
Internet Retailing and Services
Fundamentals of Finance
Workplace Communication
Introduction to Business Analytics
MIS in the Digital Age
Consumer Insight and Behaviour
AI in Social Media Marketing
Introduction to Human Resource Management
Marketing Research
Introduction to Cyber Security
Ethics for Business
Setting Up An Online Business
Entrepreneurship
E-Customer Relationship Management
Digital and Business Transformation
Principles of Supply Chain Management

Compulsory Courses

English for Tertiary Studies
Penghayatan Etika dan Peradaban
Academic English
Civic Consciousness and Volunteerism / Bahasa Kebangsaan A
Integrity and Anti-Corruption
Co-curricular Activities

Diploma in E-Marketing

Diploma in E-Marketing