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Diploma in Marketing

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Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Diploma in Marketing

university icon
Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Diploma in Marketing

Qualification
Diploma
Duration
2 years
Intake
JanJanNovNov
English Requirement
IELTS 5.0
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 18,250
2nd YearMYR 18,250
Other Fees
Description Fee
No data

Would you like to apply to
Tunku Abdul Rahman University of Management and Technology (TAR UMT) ?

The Diploma in Marketing program at Tunku Abdul Rahman University of Management and Technology (TAR UMT) aims to develop competitive graduates with intellectual, creative, and cognitive skills, along with a strong entrepreneurial spirit essential for the growing business sector. This program enhances students' knowledge and skills in marketing, preparing them to effectively navigate and succeed in diverse marketing roles.

Entry Requirements

SPM  

3 Credits in Relevant Subjects

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  • Sales & Marketing
  • Market Research
  • Advertising and Promotion
  • Retail and Distribution
  • International Marketing
  • Product Development

Programme Outline

Core Courses

  • Principles of Accounting
  • Economics
  • Quantitative Studies
  • Introduction to Business
  • IT Fundamentals and Applications
  • Fundamentals of Finance
  • Fundamentals of Marketing
  • Introduction to E-Commerce
  • Principles of Management
  • Fundamentals of Selling
  • Principles of Retail Management
  • Managing People
  • Services Marketing
  • Workplace Communication
  • Digital and Business Transformation
  • Business Law
  • Marketing Research
  • International Marketing
  • Customer Relationship Management
  • Ethics for Business
  • Marketing Strategy
  • Entrepreneurship
  • Operations Management
  • AI in Social Media Marketing
  • Sustainable Marketing

Compulsory Courses

  • English for Tertiary Studies
  • Penghayatan Etika dan Peradaban
  • Academic English
  • Civic Consciousness and Volunteerism / Bahasa Kebangsaan A
  • Integrity and Anti-Corruption
  • Co-curricular Activities
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