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Diploma in Public Relations

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Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Diploma in Public Relations

university icon
Tunku Abdul Rahman University of Management and Technology (TAR UMT)

Diploma in Public Relations

Qualification
Diploma
Duration
2 years
Intake
JanJan
English Requirement
IELTS 4.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 18,400
2nd YearMYR 18,400
Other Fees
Description Fee
No data

Would you like to apply to
Tunku Abdul Rahman University of Management and Technology (TAR UMT) ?

The Diploma in Public Relations at Tunku Abdul Rahman University of Management and Technology (TAR UMT) focuses on developing students' practical expertise in creating media strategies, managing PR campaigns, and producing promotional materials. 

The program prepares future PR professionals, media liaisons, and strategic managers through courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, and ethics within both Malaysian and global contexts. 

Students enhance their experiential skills through case studies, practical campaigns, and an internship, ensuring they are well-equipped for success in the public relations field.

Entry Requirements

SPM  

  • 3 Credits in Relevant Subjects
  • SPM Credit in English Language

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Future Careers

  •  Supervisory and strategic-level personnel in PR 
  • Public Relations
  • Marketing
  • Communication
  • Advertising
  • Events Management
  • Hospitality
  • Customer Relations

Programme Outline

Core Courses

  • Fundamentals of Public Relations
  • Fundamentals of Integrated Marketing
  • Fundamentals of Communication Theories
  • Introduction to Information Technology
  • Presentation Tactics for PR
  • Production and Publication for PR
  • Electronic Media Studies
  • Introduction to Electronic Publishing
  • Public Oration
  • Customer Relations
  • Writing for the Mass Media OR Chinese Writing for the Mass Media (only for students with a pass in Bahasa Cina at SPM level)
  • Public Relations Writing
  • Introduction to PR Event
  • Public Opinion and Persuasion
  • Communication Law
  • Internship
  • Public and Media Relations
  • Introduction to Digital PR
  • Introduction to Research Methods
  • Entrepreneurship
  • Electronic Media Writing OR Media Copy Editing

Language, General Studies (MPU), and Co-Curricular Courses

  • English for Tertiary Studies
  • Penghayatan Etika dan Peradaban
  • Integrity and Anti-Corruption
  • Academic English
  • Civic Consciousness and Volunteerism OR Bahasa Kebangsaan A (compulsory for students without a Credit in Bahasa Malaysia at SPM level)
  • Professional English
  • Co-Curricular Activities

Note: Compulsory Co-Curricular Course is taken in the semesters stated in the programme structure in the student’s programme handbook.

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