Bachelor of Arts (Hons) in Marketing at UCSI University

Bachelor of Arts (Hons) in Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebMayMaySepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 26,840 excludes 6% SST & other fees

Estimated total tuition from ~MYR 73,800 3 years programme

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The Bachelor of Arts (Hons) in Marketing Program at UCSI University Malaysia offers a thorough comprehension of marketing functions within organizations and the broader business context. Graduates will have honed their analytical and strategic thinking abilities, while also gaining essential skills in creativity, critical analysis, problem-solving, and communication. Marketing is a field that calls for individuals who can align market perception with actionable plans, often attracting creative and ambitious individuals who strive for unique and impactful outcomes

Entry Requirements

STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment

Future Careers

Marketing Manager, Corporate Branding Consultant, Business Development Manager, Sales Manager, Retail Manager, Advertising & Promotion Manager, Consultant, Public Relations Consultant.

Year 1

Fundamentals of Marketing
Fundamentals of Management
Business Accounting
Microeconomics
Organisational Behaviour
Business Information System
Business Communication
Macroeconomics
Introduction to Digital Marketing
Statistics and its Applications
Co-Operative Placement 1

Electives (Choose one)

Sustainability in Business
Introduction to Branding

Year 2

Consumer Behaviour
Marketing Analytic
Marketing Processes
Managing People
Entrepreneurship
Financial Management
Business Research Method
Internet and SEO Marketing
Sales Management
Operations Management
Management Ethics
Co-Operative Placement 2

Year 3

Social Media Marketing
Strategic Marketing
Integrated Marketing Communications
Marketing Research Project A
Marketing Research Project B
Services Marketing
Retail Brand Management
International Sustainable Marketing
Current Issues in Marketing
Strategic Management
Co-Operative Placement 3

General Courses (MPU) are compulsory for all students.

For foreign students:

Philosophy and Contemporary Issues
Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)

Bachelor of Arts (Hons) in Marketing

Bachelor of Arts (Hons) in Marketing