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BA (Hons) Digital Marketing

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UCSI University Malaysia(Kuala Lumpur)
university icon
UCSI University Malaysia(Kuala Lumpur)

BA (Hons) Digital Marketing

Qualification
Bachelor's Degree
Duration
3 years
Intake
FebFebMayMaySepSep
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 17,123
2nd YearMYR 17,123
3rd YearMYR 17,123
Other Fees
Description Fee
Deposit (Refundable)MYR 1,000
Facilities Fee (Yearly)MYR 1,950
International Administration FeeMYR 4,200
Registration FeeMYR 450
Visa and Insurance (EMGS)MYR 3,100

Would you like to apply to
UCSI University Malaysia ?

The BA (Hons) in Digital Marketing at UCSI University is a forward-thinking program designed to prepare graduates for the evolving landscape of marketing in a digital age As customer interactions with brands shift dramatically through social media platforms, smartphones, and tablets, the importance of digital marketing has become pivotal for progressive organizations

This degree equips students with the essential skills, vision, and confidence to implement digital techniques as part of an integrated marketing and communications strategy Through a comprehensive curriculum, students will learn to navigate and leverage various digital marketing tools and platforms, ensuring they are well-prepared for the challenges and opportunities in the ever-changing marketing environment.

Entry Requirements

STPM  

Pass with Grade C (CGPA 2.00) in any 2 subjects and a pass in Mathematics and English at SPM level*

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Year 1

  • Introduction to Business
  • Office Application
  • Basic Practices of Marketing
  • Microeconomics
  • Financial Accounting 1
  • Business Communication
  • Business Mathematics
  • Fundamentals of Management
  • Management Information Systems
  • Macroeconomics
  • English for Business

MPU Subjects

  • Penghayatan Etika dan Peradaban (Local Student)
  • Philosophy and Current Issues

 

Year 2

  • Introduction to Finance
  • Business Law
  • Entrepreneurship
  • Quantitative Analysis with Excel
  • Organisational Behaviour
  • E-Business Operations
  • Human Resource Management
  • Operations Management in Business
  • Business Ethics
  • Management Accounting 1

MPU Subjects

  • Bahasa Melayu Komunikasi 2 (International Student)

Additional Course

  • Product Management
  • Marketing Intelligence
  • Public Relations

 

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