BA (Hons) Digital Marketing at UCSI University

BA (Hons) Digital Marketing

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebMayMaySepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 17,123 excludes 6% SST & other fees

Estimated total tuition from ~MYR 51,369 3 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The BA (Hons) in Digital Marketing at UCSI University is a forward-thinking program designed to prepare graduates for the evolving landscape of marketing in a digital age As customer interactions with brands shift dramatically through social media platforms, smartphones, and tablets, the importance of digital marketing has become pivotal for progressive organizations

This degree equips students with the essential skills, vision, and confidence to implement digital techniques as part of an integrated marketing and communications strategy Through a comprehensive curriculum, students will learn to navigate and leverage various digital marketing tools and platforms, ensuring they are well-prepared for the challenges and opportunities in the ever-changing marketing environment.

Entry Requirements

STPM

Pass with Grade C (CGPA 2.00) in any 2 subjects and a pass in Mathematics and English at SPM level*

For other qualifications and certificates (e.g., UEC, Foundation, STAM, etc..) please contact our educational consultants or submit your application for Admission assessment.

Year 1

Introduction to Business
Office Application
Basic Practices of Marketing
Microeconomics
Financial Accounting 1
Business Communication
Business Mathematics
Fundamentals of Management
Management Information Systems
Macroeconomics
English for Business

MPU Subjects

Penghayatan Etika dan Peradaban (Local Student)
Philosophy and Current Issues

Year 2

Introduction to Finance
Business Law
Entrepreneurship
Quantitative Analysis with Excel
Organisational Behaviour
E-Business Operations
Human Resource Management
Operations Management in Business
Business Ethics
Management Accounting 1

MPU Subjects

Bahasa Melayu Komunikasi 2 (International Student)

Additional Course

Product Management
Marketing Intelligence
Public Relations

BA (Hons) Digital Marketing

BA (Hons) Digital Marketing