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Bachelor of Arts (Hons) in Branding and Advertising

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UCSI University Malaysia(Kuala Lumpur)

Bachelor of Arts (Hons) in Branding and Advertising

university icon
UCSI University Malaysia(Kuala Lumpur)

Bachelor of Arts (Hons) in Branding and Advertising

Qualification
Bachelor's Degree
Duration
3 years
Intake
JanJanMayMaySepSep
English Requirement
IELTS 5.5
Offer Letter
Free
Class Type
Physical
Course Fee for International Students
Yearly Tuition fees
Year Fee
1st YearMYR 25,010
2nd YearMYR 23,210
3rd YearMYR 25,700
Other Fees
Description Fee
Deposit (Refundable)MYR 1,000
Facilities Fee (Yearly)MYR 1,950
International Administration FeeMYR 4,200
Registration FeeMYR 450
Visa and Insurance (EMGS)MYR 3,100

Would you like to apply to
UCSI University Malaysia ?

The Bachelor of Arts (Hons) in Branding and Advertising Program at UCSI University Malatsia is the only one in Malaysia that combines branding and advertising. It prepares students to be proficient brand builders by integrating strategic marketing and creative advertising. With a focus on game-changing strategies, adaptability, and perseverance, this program equips students with the skills needed for success. It is a unique offering exclusive to UCSI, and the department boasts a highly qualified faculty, with 70% holding PhD qualifications.

Entry Requirements

  • STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
  • For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment

Future Careers 

Brand Executive, Brand Management, Product Management, Account Management, Channel Management, Channel Development, Advertising Executive, Advertising Manager, Event Planner, Event Manager, Campaign Development Executive, Media Executive, Media Plannerm Academician, Entrepreneur.

Year 1

  • Fundamentals of Advertising
  • Introduction to Digital Marketing
  • Introduction to Branding
  • Statistics and its Applications
  • Microeconomics
  • Macroeconomics
  • Business Information System
  • Organisational Behaviour
  • Fundamentals of Marketing
  • Co-Operative Placement 1

Elective 1 (Choose one)

  • Visual Communication
  • Sustainability in Business

Year 2

  • Fundamentals of Management
  • Managing People
  • Business Accounting
  • Marketing Processes
  • Consumer Behaviour
  • Sales Management
  • Financial Management
  • Writing for Mass Communication
  • Business Research Methods
  • Management Ethics
  • Internet and SEO Marketing
  • Co-operative Placement 2

Year 3

  • Social Media Marketing
  • Strategic Advertising Management
  • Advertising Media Planning
  • Strategic Management
  • Operations Management
  • Final Year Project A
  • Strategic Brand Management
  • Retail Brand Management
  • Services Marketing
  • Entrepreneurship
  • Final Year Project B
  • Co-Operative Placement 3

 

General Courses (MPU) are compulsory for all students.

U1
For foreign students:
  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3
    (Bahasa Melayu Komunikasi 3)

All students:

  1. U2 - University Life
  2. U2 - Integriti dan Anti Rasuah (Integrity and Anti-Corruption)
  3. U4 - Extracurricular Learning Experience 1
  4. U4 - Extracurricular Learning Experience 2
  5. U4 - Extracurricular Learning Experience 3
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