Bachelor of Arts (Hons) in Branding and Advertising at UCSI University

Bachelor of Arts (Hons) in Branding and Advertising

Qualification

Bachelor's Degree

Duration

3 years

Intake

FebFebMayMaySepSep

English Requirement

IELTS 5.5

Offer Letter

Free

Class Type

Physical

Course Fee for International Students

First year from MYR 25,010 excludes 6% SST & other fees

Estimated total tuition from ~MYR 73,920 3 years programme

Published fees don't include possible scholarships and YourUni discounts — most students pay less than the sticker price.

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The Bachelor of Arts (Hons) in Branding and Advertising Program at UCSI University Malatsia is the only one in Malaysia that combines branding and advertising. It prepares students to be proficient brand builders by integrating strategic marketing and creative advertising. With a focus on game-changing strategies, adaptability, and perseverance, this program equips students with the skills needed for success. It is a unique offering exclusive to UCSI, and the department boasts a highly qualified faculty, with 70% holding PhD qualifications.

Entry Requirements

STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
For other qualifications and certificates (e.g., UEC, equivalent , etc..) please contact our educational consultants or submit your application for Admission assessment

Future Careers

Brand Executive, Brand Management, Product Management, Account Management, Channel Management, Channel Development, Advertising Executive, Advertising Manager, Event Planner, Event Manager, Campaign Development Executive, Media Executive, Media Plannerm Academician, Entrepreneur.

Year 1

Fundamentals of Advertising
Introduction to Digital Marketing
Introduction to Branding
Statistics and its Applications
Microeconomics
Macroeconomics
Business Information System
Organisational Behaviour
Fundamentals of Marketing
Co-Operative Placement 1

Elective 1 (Choose one)

Visual Communication
Sustainability in Business

Year 2

Fundamentals of Management
Managing People
Business Accounting
Marketing Processes
Consumer Behaviour
Sales Management
Financial Management
Writing for Mass Communication
Business Research Methods
Management Ethics
Internet and SEO Marketing
Co-operative Placement 2

Year 3

Social Media Marketing
Strategic Advertising Management
Advertising Media Planning
Strategic Management
Operations Management
Final Year Project A
Strategic Brand Management
Retail Brand Management
Services Marketing
Entrepreneurship
Final Year Project B
Co-Operative Placement 3

General Courses (MPU) are compulsory for all students.

For foreign students:

Philosophy and Contemporary Issues
Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)

All students:

U2 - University Life
U2 - Integriti dan Anti Rasuah (Integrity and Anti-Corruption)
U4 - Extracurricular Learning Experience 1
U4 - Extracurricular Learning Experience 2
U4 - Extracurricular Learning Experience 3

Bachelor of Arts (Hons) in Branding and Advertising

Bachelor of Arts (Hons) in Branding and Advertising